How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Five Skills That Accelerate Any Career

The Five Skills That Accelerate Any Career

This will sound crazy: When you only focus on your core skillset, your growth slows. Instead, you need to add what Jonathan Goodman calls "leapfrog skills" — a list of five other skills (including wri...

13 Jan 202545min

How to Truly Understand Your Customers

How to Truly Understand Your Customers

Why do great companies make bad products? The answer is confirmation bias, and a lack of true connection with your customer. Phyl Terry is a pioneer in the field of consumer experience, and shares an ...

6 Jan 202553min

Can Professionals Drop F-Bombs?

Can Professionals Drop F-Bombs?

Should you curse at work? There isn't much cursing on Problem Solvers, but over on Jason's other podcast Help Wanted, it happens a little more often... and a listener complained! Today, Jason and his ...

30 Dec 202422min

"I'm Mad at My Fiancé for Not Including Me in a Business Opportunity!"

"I'm Mad at My Fiancé for Not Including Me in a Business Opportunity!"

Morgan is engaged to Jack. Jack didn't include Morgan in a business deal, but she feels *strongly* that he should have. Now she's mad. What should they do? In this episode from Jason's other podcast, ...

23 Dec 202435min

What Your Taxes Could Be Like In 2025

What Your Taxes Could Be Like In 2025

With a new presidential administration, entrepreneurs are expecting a lot of tax changes — but what are they? And how can they prepare? In this episode, hear from two professionals at CLA (CliftonLars...

17 Dec 202429min

A Better Way to Solve Your Biggest Problems

A Better Way to Solve Your Biggest Problems

When something's wrong, we often make a mistake: We try to treat the symptom of the problem without understanding what the REAL problem is. Today I offer a helpful problem-solving framework. You'll le...

16 Dec 202416min

Should You Partner With A Musician?

Should You Partner With A Musician?

Musicians are the overlooked influencers. That's what Jesse Kirshbaum of Nue Agency says. He creates partnerships between the largest brands and musicians, and says that all entrepreneurs, of any size...

9 Dec 202433min

How to Become A Main Street Millionaire

How to Become A Main Street Millionaire

Codie Sanchez started by buying a little laundromat. Now she has a portfolio of small local businesses that drive tens of millions in annual revenue, and developed a playbook for anyone looking to buy...

2 Dec 202428min

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