The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career.Dan explains why business manage...

19 Aug 20251h 56min

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Hit-Boy has leveled up, not just as a producer, but as a person.In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relent...

18 Aug 202514min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you.In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of ...

17 Aug 202515min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line.In this conversat...

16 Aug 202515min

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Grammy-winning producer Hit-Boy is building more than music; he’s building worlds.In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard less...

15 Aug 202516min

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire

Grammy-winning producer Hit-Boy opens up about escaping an 18-year publishing deal, one of the most restrictive contracts in music, and the lessons learned along the way. He shares the mental toll of ...

13 Aug 20251h 35min

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career

Chris Taylor takes us inside Metric’s improbable rise, from repeated label rejections to breaking through as one of Canada’s most influential indie bands. In the early 2000s, after failed demo deals w...

11 Aug 202513min

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records

Chris Taylor’s path has been anything but linear: lawyer, label founder, and music executive with a global footprint.In this clip of The Manager’s Playbook, he shares how he scaled a thriving legal pr...

10 Aug 202516min

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