The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout

The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Che Kothari, a multifaceted visionary whose work spans photography, artist management, festival production, and much more. ...

16 Juli 20242h 23min

The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with acclaimed record producers and songwriters Matthew Burnett and Jordan Evans. Known for their exceptional work in the music ...

2 Juli 20242h 22min

The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships

The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships

Mauricio Ruiz sits down with Lex Borrero, a prominent figure in the Latin American music and entertainment industry, for this  episode of The Manager’s Playbook Podcast.  Lex has worked with some of ...

16 Juni 20241h 27min

The Manager’s Playbook 002: Tyler Henry - PARTYNEXTDOOR, Drake, Rihanna, Coachella, OVO Fest, Work-Life Balance, Ironman Triathlon, Range Music

The Manager’s Playbook 002: Tyler Henry - PARTYNEXTDOOR, Drake, Rihanna, Coachella, OVO Fest, Work-Life Balance, Ironman Triathlon, Range Music

Mauricio Ruiz sits down with Tyler Henry, one of the youngest superstar Artist Managers in the game, for the next episode of The Manager’s Playbook Podcast. In this episode, Ruiz and Tyler talk about...

2 Juni 20241h 56min

The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans

The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans

Mauricio Ruiz sits down with American music manager, entrepreneur, and investor, Troy Carter for the inaugural episode of The Manager's Playbook Podcast. In this episode, Mauricio and Troy discuss th...

19 Maj 20241h 3min

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