Spikes Excitement Talk #74 with Erik Liebe

Spikes Excitement Talk #74 with Erik Liebe

In this episode of Spikes Excitement Talks, Gordon Euchler sits down with Erik Liebe, Head of Global Digital Commerce for Beauty & Wellbeing at Unilever. Erik shares his unique perspective on what it means to build a long, fulfilling career within a single company and why that choice has paid off.
From consumer research in people’s homes to shaping social commerce strategies on platforms like TikTok, Erik unpacks what truly drives effective marketing: solving real consumer problems and creating meaningful moments.
The conversation explores how the lines between media, shopping and influence are blurring, why shortening the path from inspiration to purchase matters. Furthermore what it takes to stay relevant in a world of constant digital change.

They explore the power of positive, ambitious teams, the influence of inspiring leaders and the importance of truly understanding what makes people happy, even in the smallest, everyday moments.Erik also shares why he’s inspired by Rituals founder Raymond Cloosterman, who built a brand from a personal belief into a global empire.

Tune in for stories about shifting consumer habits, the beauty of learning curves and why sometimes, washing laundry isn’t about dirt at all.

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Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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