Driving Innovation In 3D Design Software With Richard Grönberg

On this podcast we explore the deeper impact of the 2017 fitness industry technology trends and beyond in this era of exponential growth with the President of the Fitness Industry Technology Council, Bryan O'Rourke, for a special featured podcast from the FIT-C webinar recorded LIVE just days ago. With technology becoming not just a thing we use, but something we will become with no boundaries, Bryan reminds us that if we can think it, it can be. Yet even with all the technology that is creating more opportunity in and out of the fitness space than ever before, we also must understand the unforeseen consequences that tech is producing and how we can adapt to transcend the negativity around those changes. You'll learn why Bryan believes we are in the "knee of the curve" when it comes to rapid adoption and creation of new exponential tech, how this relates to the 4 key driver dynamics of why technology must serve specific purposes for business including omnipresence, personalized service, sustainability, and aesthetic UX design. Bryan also uncovers how Amazon is using data points, cognition, algorithms, and how this effects a new paradigm of value creation when look at our older paradigms that were less data centric. From AI coaching, Habit DNA based customized eating plans, ELF mindfulness tech, AI Therapy, Augmented reality and so much more, Bryan spotlights how the fitness industry can leverage these new technologies to deliver higher value business models that support growing our industry, and why he believes we will shift away from the negative consequences of technology to ubiquitous delivery that makes tech more like the air we breathe, more powerful, and more able to impact our fitness business than ever before. About Bryan O'Rourke Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 048 As Bryan Uncovers The unintended consequences that arise from technology Putting technology into historical context Why we are close to the exponential curve of technology adoption exploding at a rapid pace The importance of technology being able to serve people wherever and whenever they choose Technology's impact & the Old Paradigm vs. the New Paradigm of Value Creation for organizations: Data points and information Cognition and learning Dollars and transactions Users How the new age of products and services are more interrelated than ever before How businesses are using data collection to increase revenue and improve the user experience Exploring the 4 Quadrants of user model context: Omnipresence Personalized service Aesthetic UX design Sustainability Technological improvements in the world of nutrition Using biofeedback and measuring activity in the brain to help you create a desired state of mind The increasing functionality of sensors being built into phones How AI is affecting the fitness space The augmented reality that's been built in the iPhone 8 The technology that is detecting medical conditions before they become problemtatic Top 3 Takeaways From The Show Bryan believes that developing Omnipresence will be the key to our success in the digital world. Whatever we do as an industry should have a physical, digital, and hybrid version. To truly lead in the era of exponential technology our products and services need to be available wherever and whenever our customers and communities choose to participate. When it comes to services, Bryan's guidance and research shows that technology must be extremely relevant, contextualized, and personalized to the user. The more personalized it is, the more valuable it is. It's critical to keep the user experience in mind, especially in such a high touch and intimate setting like the fitness space. The user experience must be beautiful, simplistic, and frictionless. When we look through the lens of technology, we must see it as a tool to apply the four key drivers for all organizations including omnipresence, personalized service delivery wherever and whenever, aesthetic UX design with frictionless use, and lastly sustainability. Bryan reminds us we are at the precipice of a mass adoption at the "knee of the curve" and now is the time to explore how this will transform all the operations both inside and outside of your fitness business. Power Quotes From Bryan "We're moving to an evolution of technology being ubiquitous to the point that it's like the air we breathe." - Bryan O'Rourke on the Fitness + Technology Podcast "Mindfulness is a rapidly growing area and a counterbalance to how technology has overtaken many of our lives" - Bryan O'Rourke on the Fitness + Technology Podcast "Many of the service personnel will soon be robotic. This technology is already here and will become mainstream in the next 5-10 years." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan YouTube Video: The Latest In Fitness Technology Bryan O'Rourke - SlideShare Bryan's Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O'Rourke Club Industry Show - Chicago (Oct. 4-6) 17th Annual IHRSA European Congress - London (Oct. 23-26) Homo Deus: Yuval Noah Harari The Inevitable by: Kevin Kelly Life 3.0 by: Max Tegmark Trendwatching Blue Apron Waterlogged Shopwell Somadome meditation pod Motosumo Forge Nudge Vi from LifeBEAM Handstand Zwift iPhone 8 MLB augmented reality Kardia Senosis Digitsole Motiv Ring Google Home x.ai Amazon Whole Foods Pepper AI Robotics Wysa Habit Fitspot ZWIFT Cycle Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

3 Okt 201731min

With the recent update for Apple's iOS 11, today on the podcast we're learning about what this means to the fitness industry from the Chief Information Officer & Vice President of Good Life Fitness, Steve Groves. If you're like most of us in the fitness space, you've been hearing rumors for months about how Apple has been gearing up to change the landscape of how we do business, take payments, collect activity data and engage our members using GymKit and opening up the bidirectional NFC reading capabilities, along with so much more. On episode 047, we're exploring this pivotal subject in depth to uncover the real truth behind how club staff, front desk, trainers, and everyone that compliments a member's journey will now shortly be able to serve at a higher level, and save the member valuable time by using this bidirectional NFC for the creation of a truly "seamless experience" that so many in our industry have been asking for. This iOS update points the needle of progress in the right direction and opens up a future where using the iPhone to gain access to a club and all of its amenities with a simple fingerprint touch through the mobile device, is a reality. Apple's NFC functions coming to the Apple Watch with watchOS 4, and iOS 11 might also be handling much more than just Apple Pay transactions and Passbook check-ins. With over 2700 fitness technology companies listed on Angel List, and with the pivotal new updates for iOS 11, how do we get closer to clarity in a fast-expanding space? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Steve Groves. About Steve Groves Steve Groves is the CIO & VP at Goodlife Fitness with over 20 years of success in bridging the logistical and communication gaps between business leaders and their technical teams in order to achieve results. Steve is a industry pro who specializes in collaborating with senior management and company boards to drive the strategic use of technology, both to support employees and to delight customers. Steve is an expert in uncovering "the art of the possible" in terms of using digital technology to personalize the customer experience. He is a creative thinker with an eye towards the technology trends on the horizon and has extensive experience in ICT service management, Internet strategy, digital media strategy, mobile application design, productivity consulting and management of high performance teams. Listen To Episode 047 As Steve Uncovers How to bridge the logistical and communication gaps between business leaders and their technical teams How we can drive the strategic use of tech to support employees and delight customers Ways digital technology is helping us personalize the customer experience How apple and IOS 11 are affecting the fitness industry Steve's journey of rising to CIO of Good Life Fitness The beginning stages of the World Wide Web Enhancements in communication between workout equipment and the Apple Health Application How AI is impacting the fitness space Smart Activity Coaching with the Apple Watch What we can learn from adjacent industries such as hospitality and retail How tracking may revolutionize personal training How Bi-directional NFC will create a more seamless user experience How Apple and Samsung are mimicking the capabilities of RFID chips within their phones Why a large portion of club operators are slow to adopt new technologies The need to fail fast and quickly abort projects that aren't working Top 3 Takeaways From The Show Club owners and operators are at the beginning of an exponential increase in data communication with cardio equipment, the Apple Watch, and Apple's Health App as the connectivity of wearables and other fitness and wellness technology open up new API's and data silos beyond the 4 walls of the club. When it comes to game-changing advancements in the fitness technology space, it's important to keep a close watch on what Apple is up to in the next 6 months. The new iOS 11 updates are driving more precision accuracy standards to be established for wearables including heart rate information, treadmill speeds, and other activity data sets that will be fed into Apple's HealthKit and used by tech-savvy fitness organizations. It's important for all of us in the industry to remain curious regarding the future of technology so we can make the appropriate decisions from a budgeting and directional standpoint. However, Steve reminds us that trying to look too far out over the horizon is irrelevant, as the advancements in AI, robotics, and image technologies make it virtually impossible to predict how tech will transform the world in 10+ years. One thing is for sure, if there is change happening at the intersection of fitness and technology, by listening to this show you'll be connected to the pulse of what matters most for your fitness business. Power Quotes From Steve "I think for many of us, the holy grail of monitoring our health will be automatic tracking of what we ingest." - Steve Groves on the Fitness + Technology Podcast "If I could take everything that I've learned over the past 5 years and apply it to one roll in our company, it would be personal training." - Steve Groves on the Fitness + Technology Podcast What many of us in the technology space are trying to do is eliminate friction from various transactions that happen within our clubs." - Steve Groves on the Fitness + Technology Podcast Experimentation comes with failure. For whatever reason, I don't think the culture of our industry is able to tolerate that very well. I'm hoping we start to see more companies that are willing to experiment with different technologies. Even when they fully know certain tech won't work properly or be adopted by their members." - Steve Groves on the Fitness + Technology Podcast "We have to recognize when something isn't working, and be willing to kill a failed project within 30-60 days at the most." - Steve Groves on the Fitness + Technology Podcast Members look to us as fitness and wellness experts. We can't only focus on the 2-3 hours a week they are using the facility. Organizations need to to think about the time their members spend outside of the gym." - Steve Groves on the Fitness + Technology Podcast Resources Mentioned From Steve Steve Groves on LInkedIn Good Life Fitness on the web Good Life Fitness on facebook Good Life Fitness on Twitter Good Life Fitness on Instagram Good Life Fitness Group Training programs The new Apple iOS 11 Bi-directional NFC Apple's Gym Kit Watch OS 4 Jay Blahnik, Apple LIke The FIT-C Facebook Page Fitbit is surging after it announced a big health partnership: Continuous glucose monitoring My Fitness Pal Runkeeper 019 Brian Hayden: The Future of Strength Training ResMed S Plus 045 Lee Embley: The Evolution of Fitness & Wellness Technology iOS 11 could use the iPhone's NFC chip for more than Apple Pay Advertisers are furious with Apple for new tracking restrictions in Safari 11 IHRSA Conference 2018 How To Keep Innovators Happy? Use The 'Dandelion Principle' Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

26 Sep 201739min

Today we're learning from Leon Rudge, the Director of Digital Experience at Life Fitness on the 10 steps to implementing a digital fitness strategy. We've had double digits of expert guests provide so much value over the past 40+ shows in this category of digital strategy and tools, but on today's show we're going laser and concise to extract the 10 powerful steps that club owners, operators, and trainers can build from the ground up when they look at the actual technologies in our space that will support growing both the bottom line and the customer journey and experience for members. Be sure to explore all the different resources and white paper links from Leon in the podcast today and if you've been enjoying the series, leave us a five star review for the podcast; it helps the show reach more intelligent and proactive fitness leaders like you. You can also ask myself, Bryan O'Rourke, Leon, or any of the previous guests who've been on the show a question by simply typing in your question in the review box. In an industry that seems to be fairly static, and at times even paralyzed by the over information about fitness technology, what are the practical and on-the-ground steps that fitness leadership can take to successfully implement a digital fitness strategy? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Leon Rudge. About Leon Rudge Leon Rudge is the Director of Digital Experience at Life Fitness. He is part of a global team of digital technology experts who work hard every day to understand how they can bring more clarity, insight and experience to the fitness industry, their customers and their exercisers. Leon Brings over seven years of deep experience in the fitness industry. Listen To Episode 046 As Leon Uncovers Why leon believes there is so much confusion about digital technology from vendors and operators The 10 Steps To Implementing A Digital Fitness Strategy 1. Raise Awareness 2. Create Your Digital Team 3. Asset Discovery 4. Member Centricity 5. Destroy Your Own Business 6. Create Your Vision 7. Create Your Strategy 8. Create Your Digital Core 9. Communicate the Vision 10. Do It Again How Leon grew his skills in digital marketing and what that gave him to now serve the fitness industry Why Leon believes the fitness industry has become "too static" Why Leon sees it's most important in the age of technology to fail fast, learn fast and fix fast as you move forward The value of autonomy and giving yoursefl the permission to fail when it comes to driving tech solutions How to identify the "quick wins early" in in asset dicovery Why the new entrants listen firstand build second Why the fitness indsurty has been slow to the omnichannel aspect for retargeting ads across social and Google Understadbning Leon's term "Thinking Like An Exerciser" Deliniating the custmer journey vs. the customer experience The paradigm of owning vs. sharing the value in digital fitness Top 3 Takeaways From The Show Leon shares that digital is a massive revenue generating category but it's important not to get too hung up on this fact in the early months of your journey. You'll need to learn before you can earn. If you put earning first, you will blind yourself to the fact that you're actually just trying to understand how to fundamentally change the way you interact with your members, and they interact with your business. You'll figure the revenue models out soon enough after you've done the deeper work and the ten steps towards implementing a digital fitness strategy. In terms of digital health and fitness, Leon sees a confused industry but even worse, he sees a number of companies capitalizing on the confusion. This compounded confusion he sees slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants. What we must do as an industry is seek clarity about what technologies will serve why we do and how we want to do it. Getting clear on the customer journey and experience before ever selecting a piece of technology will help operators and owners transcend this confusion. When it comes to creating a successful and sustainable digital fitness strategy in the club, knowing more about your digital self than you ever have before is an important context. Operators and trainers must to create a culture of being able to fail fast, learn fast, and fix fast to innovate and thrive in the digital world. It's important to remember that it's okay to fail in the digital world, but you've just got to fail quickly. I always encourage operators owners and trainers to start small, then test, measure, and learn to iterate fast. Power Quotes From Leon "We've got some great minds in this business, dedicated people that have worked in the industry for decades, but the members are changing, societies changing, everything's changing and some of the things that we put in place aren't necessarily always going to be right." - Leon Rudge on the Fitness + Technology Podcast "In terms of digital health and fitness, I see a confused industry but even worse, I see a number of companies capitalizing on the confusion. The compounded confusion is slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants." - Leon Rudge on the Fitness + Technology Podcast Resources Mentioned From Leon Leon Rudge on Linkedin Life Fitness on Facebook Life Fitness on Twitter LIfe Fitness on Instagram Life Fitness on the web Life Fitness White Paper Robert Dyer's FTP Episode Jamie Cole FitConnect FTP Episode The Lean Startup Method Rapid Application Development IHRSA Technology IHRSA facebook IHRSA Twitter IHRSA YouTube Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

19 Sep 201741min

With the fitness industry poised to further expand its impact and transformation within the wellness industry space, we're growing smarter today from one of the world's most influential minds in the active healthy lifestyle sector, Lee Embley, to discuss the best-of-the-best takeaways from his 40+ years around technology innovation and digital trends. With his impressive body of work, he is now leading a mission to connect the role of fitness to an even larger ecosystem of wellness, driven by artificial intelligence and big data sets through his up and coming platform Optimal AI Coach. We know now more than ever that fitness has been and will always be a powerful and integral piece in what is at the core of all club member's goals, which is to be healthy and well in their body, mind, and spirit, so on this podcast we're excited to unpack the nuances of what Lee believes is the "biggest miss" right now in the fitness industry, how human longevity plugs into our standard fitness models, why the ultimate value proposition for wearable technology is wellness and not just fitness, and how Lee's own health journey has inspired him to radically shift his focus in the coming years. With fitness industry experiencing the most radical transformation in decades, what are the most powerfully distilled concepts that club owners, operators, and fitness professionals must understand when it comes to fitness and wellness technology? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Lee Embley. About Lee Embley Over the past three decades Lee Embley has been innovating and influencing the bleeding edge in the Active Healthy Lifestyle Sector, building brands in retail, connected-tech, digital-media, and financial-services, including the following: ProWoman Sports USA first all women sporting goods retail brand, merchandising functional design, fashion and leisure wear, early footwear product development with ProWoman Strider the first women lasted track and field running shoe, equipment to the fit-active female market. PWS became the first national sales organization to secure a exclusive distribution with hundreds of colleges and universities with female specific sports programs. Acquired, Tennis Lady Group UK. Lee also developed the First e-Commerce business model "Network Credit Service,"providing credit reports to small business via, major information hubs i.e. CompuServ, Dow Jones Newsnet. NCS provided 500,000 businesses via trade associations and national franchises system achieving a $53MM in second year revenue. (Acquired by TRW New Credit Service) Mr. Embley founded the NCSB, the first sports, performance, data and evaluation platform. An athletic scouting and evaluation system to enable high school athletes who are not recruited a system to evaluate their athletic skills by professional scouts. Acquired, Pro-Serve, as well as "Radiance Rewards," the first AHL credit cards for health fitness conscious women. His work continued with Leap4Life the first "Wearable Marketplace" designed for the health and fitness consumers to fully experience the motivation of active lifestyle. L4L hacked and mitigated the sustained engagement factor with a unique combination of attributes. The methodology and technology applied data science and social to achieve success. His latest body of work is the "Optimal AI Coach: O.AI.C" an application to enhance fitness and performance through deep learning and integration of lifestyle data via technology. All the data collections are in place, wearable, mobile, retail to create the next generation highly personalized coaching system. Listen To Episode 045 As Lee Uncovers Why Lee's "S.T.E.E.P. model" is still viable today as the pressures on the human condition are quite profound How Lee constructed his business strategies based on this analytical model he adopted while at McKinsey How understanding the S.T.E.E.P. analysis will define a way to determine shifts triggered by seminal events in Social, Technological, Economic, Ecological, and Political segments. How these five pillars are cornerstones of every civilization and how technology can support Unpacking what Lee sees as the "Fatal Flaw" in fitness: A lack of sustained engagement for clubs The impact of wearables vs. the impact of active healthy lifestyle data: what happens with the new era of AI and how it will change operators everyday tasks Exploring pattern recognition via wearables Microdata vs. Macrodata: Understanding the data sets of the human ecosystem Exploring the trends in women's fitness "from beauty to strength" transition The "Big Miss" and why using relevant data sets in fitness is ripe for disruption Challenging the paradigm of seeing technology as a threat to the 4 walls to monetizing member's outside of them Plugging in human longevity to the standard fitness model through intrinsic motivation The Optimal AI Coach: Lee's bleeding edge technology platform that will use accelerated data sets to help shift fitness into wellness Understanding "Game Theory" models when contrasted with Self Determination Theory Why the ultimate value proposition for wearables will be wellness from the data not just fitness How Lee's battle with Stage 4 Cancer has inspired the emotional, physoical, Top 3 Takeaways From The Show Lee reminds us that the need for speed creates new value. "Things" only have value when they are put in motion. Anything standing still is valueless, be it money, inventory, information, an empty hotel room, data, machinery, technology, people. Early warning systems are designed to foretell of impending disaster. Those in any industry who ignore the warnings will eventually fail, as seen with the assault on the retail sector which is not a surprise. Lee's strategy is to identify weakness or obsolesce within a sector under siege and define alternative strategies. Always focused on the evolution of the consumer of the product or service enables Lee or any savvy professional to spot an early trend before it grows into a recognizable market. With a large focus on collecting data, Lee believes that it's the use of pattern recognition via artificial intelligence that will truly guide the transformation in our fitness industry to serve an even larger ecosystem of wellness. When we look at the wearable tech component, this is the area that is most ripe for disruption. Lee believes that the active lifestyle persona must be taken into consideration including their body, mind, and spiritual capacities in order for technology to serve their deepest needs. With the exponential growth in wearable technology's ability to support these three capacities the future of fitness and wellness technology is both inspiring and promising. Power Quotes From Lee "When it comes to connecting the dots of success for technology, it's distilled down to one term and that is relevance. If there's not relevance, then at the end of the day then there's no sustainability. The real issue is properly determining where each generational segment is focused on the spectrum of the active healthy lifestyle" - Lee Embley on the Fitness + Technology Podcast "Anything standing still is valueless. It doesn't matter whether it's people standing still, money standing still, information standing still. The only way it gets value is when you put it in motion. The reason there are thousands of brands in the graveyard is because they could not accept the fact that the change was upon them." - Lee Embley on the Fitness + Technology Podcast "You have to start with the question 'where am I and my capital at risk?' and then get into some significant valuation. Forecasting the economy does not necessarily mean that your segment of the economy is going to be disrupted." - Lee Embley on the Fitness + Technology Podcast Resources Mentioned From Lee Lee Embley on LinkedIn LEAP4LIFE on the web TechnoGym + AI Developments The Big Miss. Change is soft cultural, hard to define...Really! "Wearable Gamification", Where The Big Money Is...The Uber Of Fitness One "New" Wearable Feature Will Change Everything... Cash In On Your Data! Wearable Market Long Term Success, Only As Good As The User Experience Zoom Media for clubs Self Determination Theory 010 Robert Dyer: The One Thing That Hasn't Changed About Fitness 044 Dave Wright: Fitness Tech, Data Accuracy, & Machine Learning 024 Connected Fitness & Beyond - Dan McDonogh, Under Armour Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

12 Sep 201740min

For episode 044 we're excited to bring you one of the most sought after leaders in our space for an important discussion around data collection accuracy and its relationship to the growing demand for AI and machine learning in the fitness industry. We're talking with our returning guest, Dave Wright, the CEO of MYZONE for his second appearance on the show to explore the impact of collecting fitness data for practical use, the difference between incidental versus concerted activity when we look at fitness consumer activity, where the gaps are in adoption and how our industry can rise to the demand for true omnipresence. We're also uncovering how MYZONE is proactively educating fitness professionals and leaders on how to take in the right data set, understand it, and use technology to support executing a sustainable health and fitness experience for the new era of our consumers. With more data sets being delivered than ever before, what are the most important ones and what do fitness leaders, trainers, and operators really get to pay attention to not only for ROI, but to deliver an enhanced customer experience? The answer to that question and many more takeaways for club operators, owners, and fitness professionals in this episode with Dave Wright. About Dave Wright Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active. He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Tracker," used to monitor and increase exercise adherence. As a health club operator with 10 health clubs, and a board director of the UK's Fitness Industry Association, an international presenter, Dave is featured regularly in international trade magazines. Listen To Episode 044 As Dave Uncovers Why Dave believes that the wearable accuracy still has room to improve in order to achieve comprehensive functionality through "trustable" accuracy Incidental vs. concerted activity: Exploring the different segments of fitness consumer's movement activity Understanding the 8 aspects of MYZONE's success for club owners and operators: Products User communication Group display Intuitive reporting Effort points (MEPs) Operator resources Best practices User interface Why time sedentary vs. active is one of the top three activity metrics any club owner or operator should be tracking The true standards of what really measures physical activity via World Health Organization Why Dave believes that the future of fitness technology will align with health insurance industry Exercise adherence: what tech-based programs will deliver in 2018 Artificial Intelligence + Machine Learning: how MYZONE is taking a deeper look into utilizing these technologies to serve the fitness industry New developments around wearable tech in our industry Education for fitness professionals: MYZONE's educational curriculum in fitness and technology Virtual coaching & biometrics remotely monitored by a coaches: how dave sees biometric data being used specifically around coaching How MYZONE has integrated Facebook to the customer journey Identifying the gaps for improvement and opportunity in regards to fitness data collection What data collection methods will be of most service to both the end-user and the coach or fitness professional Commonality of technology requests in regards to functionality they are looking for What is the deeper technology functionality that will benefit club owners and fitness pros in 2018 Top 3 Takeaways From The Show As operators and owners begin to use wearables and data sets more and more via incidental and concerted activity from their fitness consumers, Dave believes the most important thing is attaining trustable data. Your database in order for artificial intelligence or machine learning to be leveraged powerfully must be cleaned and trustable. Once these data sets are verified as being "clean" then you can start plugging in long-term behavior change strategies for the customer's journey. For savvy club owners and operators, as well as tech-minded fitness professionals, gathering all the right information about fitness and technology can be challenging at times. In addition to the Fitness + Technology Podcast, Dave suggests partitioning time for dedicated research around fitness tech trends by simply going to the Kickstarter website where you will see the intentions and possibilities around fitness tech in our space. Now is the time to set aside calendar blocks for this research, as staying on top of tech trends will help drive fitness facility and career success as AI and machine learning useage exponentially grow. With the rise of demand from all customer segments who want that seamless omnipresence from clubs both at home and inside the 4 walls, Dave sees that we are extremely behind the curve as an industry. He spoke to us about the "frictionless experience," otherwise known as the use of automatic triggers combined with machine learning and AI technology that will deliver seamless interactions required between the customer's exercise, activity, and lifestyle data sets that will change the way we do fitness, forever. Power Quotes From Dave "Meeting the customer where they are is the most important thing in the age of technology. As an industry, currently one defendable position we have is not our bricks and mortar, it's our knowledge and our motivational skills including the ability for the trainer to spot, help, and support their customers personally." - Dave Wright on the Fitness + Technology Podcast "If the data is not accurate then it's very hard to apply any form of machine learning. As operators and owners you might have various records on your database, but if that database is not cleaned and checked to make sure you can run credible data off the backend (with the same applying for any data from biometrics) then you can't yet start looking at behavior trends. Yet, that's the most exciting part of it, where we can start to spark really powerful change with the use of artificial intelligence and machine learning." - Dave Wright on the Fitness + Technology Podcast "What are the limitations and why is it, as an industry, that for the best part of 50 years that 50% of all the people that join clubs now in January actually leave by November, or even stop exercising for April and May? It fascinates me as a business that it costs seven times more money to get a new member to your club then to keep an existing one, yet so much of the membership campaigns in health clubs around the world are just focused on filling the top end of the bucket, rather than asking how can we stop the flow of members out the back door." - Dave Wright on the Fitness + Technology Podcast #015 Resources Mentioned From Dave The 2017 FIT-C Fitness Technology Club Survey MYZONE website MYZONE on Facebook MYZONE on Twitter MYZONE on Instagram Ring: Doorbell company Fitbit: It All Hinges on The Watch KickStarter Technology + Fitness Segment Fitness + Technology Podcast #11 - Tom Cortese, CEO, Peloton Press about MYZONE Dave in Global Sports Jobs Technology Video Stuff Magazine features MYZONE At Midtown Athletic Clubs, MYZONE Engages Members Companies start implanting microchips into workers' bodies HILTON Hotels: Integrating Fitness As A PIllar of the Customer Journey MYZONE Signs on as ClubConnect Education Partner ROCK health digital health funding in Q1 2016 Fitbit accuracy questioned in May 2016 (lawsuit) How wearable tech will be the heartbeat of the modern gym Wearable Technology Awards MYZONE 2016 Fitness + Technology Podcast #015 - Dave Wright The Current State of Wearables Fitness + Technology podcast #001 Bryan O'Rourke: A New Era of Exponential Technology Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

5 Sep 201734min

Today on the podcast get ready for an in depth interview with not just one, but three high-level fitness industry professionals from EXOS, a leader in the field of human performance employing more than 3,500 people in over 400 locations worldwide. We're exploring how new technologies are force multiplying the reach and efficacy of fitness professionals to deliver an intimate and powerful experience for both clients and athletes across the world. This interview is going to inspire you and be quite thought-provoking as we challenge the conventional wisdom in the fitness industry for one of the most powerful conversations we trust this industry must go with the use of technology to finally scale a trainer and a team's services to a level of sustainability through what team EXOS calls "force multiplied fitness training." As you know if you been listening to the show for a while or if you spent years in our space, the hour-for-hour trainer model is undergoing the largest disruption in over 50 years. In our opinion, it's right on time because there are too many of our fitness professionals leaving the space with an incredible amount of service and passion left inside them. The technology we're discussing today has the power to shift the service models upside down and radically transform how our industry will grow. You'll learn what force multiplication means to fitness, how technology can multiply a fitness professional's and club's service to clients, how to harness mobile technology and cloud-based services, and why the future of sustainable excellence in our industry lies within the data sets that we're talking about in depth today on the show Just how much time do we have until the "dream dashboard" comes to fruition, including all the biomarkers, steps, activity, machine learning and artificial-intelligence-coaching combined with the irreplaceable human connection from a professional breaks ground in our space? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Marty Weems, Stefan Underwood, and Tristan Pierce on this episode of the fitness + technology podcast. About Marty Weems Marty joined the EXOS team (formerly Athletes' Performance) in 2006 as its first Vice President of Sales. His business experience includes the telecom, wholesale distribution and pharmaceutical industries before joining EXOS. Since 2009 he has focused on developing international export business to new markets. Marty earned his undergraduate degree at Furman University (South Carolina) in addition to a MS Education and MBA from the University of Tennessee in Knoxville. He now specializes in developing strategic solution plans for elite international sports organizations utilizing the services and products of EXOS and its partners. Marty is a leader in three areas of the business: Education for industry professionals; Consulting and support services for international sports teams; and developing EXOS facilities in foreign markets. Marty's international business experience includes China, Japan, Taiwan, Mexico, Australia, Russia, Germany, UK, Colombia, Brazil, Qatar, Bahrain, Kuwait, and Israel. As a services exporter, EXOS has been recognized as 2015 "Exporter of the Year" from the City of Phoenix; 2015 "Export Excellence" Award from Arizona District Export Council and 2016 President's (POTUS) "E" Award for Exporting Excellence. Fast Company magazine has recognized EXOS in its "Top 10 Most Innovative Companies" lists in 3 of the past 7 years. About Stefan Underwood Stefan Underwood has been with EXOS (Formerly API) since 2011 and brings 14 years of experience as a Performance Specialist to the EXOS team. Currently, Stefan serves as the Director of Continuous Improvement at EXOS, sitting within the Performance Innovation Team. Underwood oversees all internal education efforts within EXOS. Prior to this latest role, Stefan served as a Performance Specialist for EXOS and applied his diverse skill set to a variety of opportunities including Tactical Education, Performance Education and Movement Coach for the NFL Combine program in Florida. Stefan is a certified USA Track and Field coach (USATF), NSCA Registered Strength and Conditioning Coach (RSCC), and Certified Strength and Conditioning Specialist (CSCS). Prior to EXOS, Underwood has stops throughout his career as the Manager of the NSCA HQ Performance Center in Colorado Springs, the Head Strength and Conditioning Coach for Colorado College Men's Hockey (NCAA Div 1), and experience working in the private setting with professional athletes from NHL, MLB, UFC, IndyCar, NFL, NBA, Olympic Sport, in addition to extensive experience with youth developmental programming. Throughout his career he has brought his practical experience and passion for performance to presentations on 4 continents and has been a speaker for EXOS, the NSCA, NASM, and other private events. About Tristan Pierce Tristan Pierce helps drive the design of EXOS product and programs with thought leadership, research, and cross-team collaboration. His education background is in kinesiology and his professional experience includes two years of product and program design and seven years of performance coaching in a variety of settings with primary focus on general population. He loves to mountain bike, and so far has only had to get stitches once. About EXOS EXOS is a leader in the field of human performance, a category it created more than 15 years ago. Today, EXOS employs more than 3,500 people in over 400 locations worldwide. With award-winning facilities, technology, and services, EXOS helps people take control of their health and performance so they can achieve what matters most to them. EXOS is trusted by hundreds of clients, including one-quarter of Fortune 100 companies, world champions in sports, and leaders in health care, military, and community organizations. Listen To Episode 043 As Our Guests Uncovers What is force multiplication in fitness and where does fitness technology plug in? Skillset: The future of sustainable excellence in the industry lies within the data. Frustration from trainers: "The business I thought I was getting into is not what I thought it was going to be." Price: Why a race to the bottom on price in fitness facilities makes trainers burn out Disruption: Being able to force multiply yourself as the coach or trainer through the use of technology to deliver a intimate and powerful experience for the client or athlete. Education: Train The Trainer - Why EXOS has delivered CEC's for over 10 years with technology The bleeding Edge of Technology + Fitness: What will we do to connect these gaps? Destination Business Model: Exploring the delivery model without the 4 walls with traveling teams Why only 5-6 % of EXOS business exists within the 4 walls of the club Understanding the Team EXOS Services: SPORTS PERFORMANCE TRAINING TACTICAL PERFORMANCE TRAINING ADULT TRAINING YOUTH AND HIGH SCHOOL TRAINING PHYSICAL THERAPY ON SITE EDUCATION: including Human Performance Technology NUTRITION CORPORATE WELLNESS "Journey" Platform What is the JOURNEY Platform for EXOS? Uncovering Corporate Wellness programs for Google, LinkedIn, ITEL, and a 300+ Staff for the US military bases to keep armed forces healthy and sustainable. Medical Fitness Centers: How will technology and trainers close the gap between gyms and hospitals? Top 3 Takeaways From The Show Team EXOS reminds us that embracing technology is just the beginning to mass adoption and transformation. For a success, a tech-minded fitness professional must execute on "simple things done savagely well" and not allow themselves to get lost in all the noise and programs out there. Marty Weems reminds us that no matter what tech you use, you must do the things that get the job done each day by executing forward. The danger of technology disconnecting us on a personal level is real, but only if we choose to not be mindful and have high integrity behind the usage of fitness technology tools. Team EXOS believes that when there's an opportunity for human interaction in the club, it needs to happen as part of a great relationship with old-school tools like enthusiasm and customer service combined with some of the most powerful technology we've ever seen. To truly force multiply fitness training it takes an open mind and a clear vision about what is possible when we combine humanity and technology. With the work of team EXOS in an industry with a high value on transforming people's lives through fitness and health, there is no doubt that we are on the path to the most incredible digital transformation of our lives. Power Quotes From Team EXOS "With fitness technology, I still firmly believe in people and the connections between them. One of the elements within our human performance philosophy that we've authored is really about member segmentation. As we start looking at different generations, the first actionable step is to have a very honest appraisal of who your primary demographic is that you're trying to market to by understanding your member segmentations including active aging, youth athletes, and others to identify where they fall is the first part in deciding anything else." - Stefan Underwood on the Fitness + Technology Podcast "We all know to drive sustainable and impactful change for folks you have to address upstream behaviors. If you do that, then downstream things will start to shift in the right direction. So how can you leverage technology to better understand who a person is across a lot of different critical behaviors that are important to human performance? For fitness professionals, if you can deliver a digital assessment to really understand who someone is and what their habits are, this will empower you as a coach like never before to be able to deliver high value." - Tristan Pierce on the Fitness + Technology Podcast= "In terms of what to do, first, embrace technology and find the tool or few tools that can work for you and then execute on those. So often it comes down to simple things done savagely well and not getting lost in 500 different evaluation and programming tools. With fitness technology, pick your angle, approach, and methodology and do the things that get the job done each day by executing forward." - Marty Weems on the Fitness + Technology Podcast Resources Mentioned In This Podcast IHRSA Fitness Technology Predictions EXOS on the web EXOS on Facebook EXOS on Twitter Bryan O'Rourke - IHRSA Technology Team EXOS HQ - Phoenix, Arizona EXOS Technology Human Performance Technology EXOS Clinical Performance EXOS Team Segments JOURNEY Platform Gretchen Rubin: Social Contagion Wearable Tech Market To Be Worth $34 Billion By 2020 Bobby Cappuccio: Fitness + Technology Podcast Episode 027 Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

29 Aug 201739min

For episode 42, we tap into the roots of what technology is making an impact on the floor of one of the fastest growing studios in our space, Delta Life Fitness with CEO, Josh Cherry. In our previous episodes around fitness studios and making fitness fun through tech and gamification with Lindsey Rainwater and Shannon Fable we've talked about what various cloud-based solutions and tactical approaches are important to create an enhanced user experience, but on today's podcast we take an even deeper dive into what is driving the growth of this up-and-coming franchise that is utilizing data sets for an outside the box gamification fitness experience for the growing niche of female-focused training. You'll learn from Josh Cherry on this episode how Delta Life Fitness uses a digital leaderboard in the lobby to harness the social contagion factor for their female members to engage inside the four walls and create the emotional hook to make better choices in the other 23 hours of their day. You'll also learn some of the biggest lessons that Josh experienced firsthand in growing Delta Life Fitness from a hot asphalt parking lot to just a few years later having multiple successful facilities nationwide, what are the three pillars of gamification success for all studios to deploy, how the utilization of private Facebook groups is shifting customer expectations when it comes to real human connection, and why Josh believes that a digital assessment for posture and client intake is pivotal to convert a new member into a lifelong customer. With all the technology solutions out there that claim to "gamify" the fitness studio experience, what are the most powerful actions that leading-edge facilities are taking through technology? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Josh Cherry. About Josh Cherry Josh Cherry is the Director of Franchising and CEO and Co-founder at Delta Life Fitness: a women's only group training workout segmented into intervals of cardiovascular and strength training. By incorporating the science of the female metabolism, Delta Life's training is specifically designed to maintain a target zone that stimulates metabolism and increases energy. Josh spent almost 14 years in the Marine corps before helping co-found this female-focused boutique studio and graduated from Texas A&M university. Led by skilled trainers, participants use a variety of equipment including TRX suspension training, free weights, and battle ropes, burning up to 900 calories including after-burn. The results are more energy, visible toning, weight loss and extra calorie burn post-workout. Women throughout the United States are seeing the changes, both physically and mentally. As Delta Life Fitness grows, they continue to look for franchisees to assist with their expansion. Listen To Episode 041 As Josh Uncovers Why Josh believes that most colleges prepare Club Owners to be "perfection-minded" that hurts them Understanding the real definition of "gamification" in the fitness industry How to use data sets to make female fitness a truly enhanced experience Why having gamification data through automated technology (zero touch from the clients) can up engagement Understanding the key pillars of gamification that prove member success at Delta Life Fitness: Steps (lifestyle) Water (lifestyle) Sleep (lifestyle) Heart Rate (training specific) How habit tracking will yield not only the optimal results for weight loss, but also when used in a virtual coaching program, will give more revenue opportunities to fitness professionals and clubs How a private Facebook group can radically transform the engagement in a group fitness environment Why Josh believes that having a digital assessment for posture and client intake is pivotal to convert a new member to a lifelong customer What is the mindset of a fitness studio owner when looking at new technology solutions How the use of a leaderboard in the lobby of a studio can tap into social contagion Understanding the personality types of our female focused exercisers: what do they want and why What it really takes to maintain long-term success using technology as a fitness studio owner What all fitness professional get to pay attention to for fitness technology in 2018 Top 3 Takeaways From The Show Josh reminds operators and fitness professionals that when it comes to choosing technology to gamify your facility's experience, in order to transcend overwhelm you must keep it simple: know what makes you different, and find one or two really great things that allows you to gamify the process for your niche clientele. Accept that it may not work perfectly the first time and that you may have to revamp a few times to learn what works best. It's not just about people and is not just about technology, you get to accept that it will take time to find the balance between the two. When it comes to the moving the needle of profit through gamification, knowing exactly the type of member you are serving and exactly how you want to serve them is paramount. Josh believes whether you use technology or not, the gamification model has to be driven from specificity to succeed.. As the technology around fitness and medical services continue to grow, Josh speaks his truth that the days of trainers and doctors only working face-to-face with clients are about to be a thing of the past. Gamification is one of the necessary components of a bigger ecosystem that will provide apps for a mobile experience that is 100% seamless and based on the data of biometrics. This will allow the professionals to monitor us, the end-users, without us frenetically monitoring ourselves. In the same regard of enhanced medical and fitness service delivery models we also know that the intention of saving people time, money, and delivering better health through new technology will always be more powerful than just the technology itself. Power Quotes From Josh "College almost prepares us to be perfection minded, whereas in the Marine Corps, we have to get the job done today with what we have. A good plan executed violently today is better than a perfect plan executed two weeks from now." - Josh Cherry on the Fitness + Technology Podcast "Successful fitness gamification has to be twofold, both inside the four walls of the club and in what's going on the other 23 hours that you're not in the gym." - Josh Cherry on the Fitness + Technology Podcast "We've decided that at Delta LIfe Fitness we do not serve the 8 to 80 men, women, and children. We know exactly who we serve and we spend all of our time trying to identify the needs of our clients and building a program specifically designed to maximize the metabolism of our Delta Life Fitness ladies. We don't want to train everyone, we're building one training program for one specific person and by doing that we can really serve that one person well." - Josh Cherry on the Fitness + Technology Podcast Resources Mentioned From Josh Josh Cherry on LinkedIn Delta Life Fitness on the web Delta Life on Facebook Delta Life Fitness on Twitter Nudge Coach Go-Giver Book Nutrino App Delta Life Fitness: the "Go To" Gym for Women Looking to Tone Up and Get in Shape NPE: A Marine Corps pilot and a draftsman grow from park bootcamps with 5 people to a MILLION DOLLAR business with 850 clientsprocess and fitness FTP Episode # 018 w/ Nudge Coach Co-Fouder, Mac Gambill CBI Magazine: Delat Life Fitness Delta Life Fitness on YouTube MYZONE InBody Assessment Tools Gretchen Rubin: Social Contagion Bobby Cappuccio: Fitness + Technology Podcast Episode 027 Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

22 Aug 201733min

For episode 41, we're take a deeper dive into the ethical considerations of artificial intelligence inside and outside the fitness industry with expert guest John C. Havens and his work at the IEEE: a global technology organization with over a half million members in 160+ countries. I know you're really going to enjoy this podcast with our expert guest in artificial intelligence, as one of the most requested topics during our IHRSA FIT-C roundtable discussion earlier this year was the technology considerations and policies for artificial intelligence and machine learning in outside industries that are effecting our space. So whether you are a brand new listener to the show who is an owner, operator, or fitness pro interested in how artificial intelligence will empower you to serve your clients with more context, or you've been listening to the show for a while and will use the information you receive to help drive the change we need in our space, this podcast is delivering much more than just industry trends. It's giving a deeper look towards how artificial intelligence is changing our industry today and in the future. Make sure to check your show notes by heading over to www.fittechcouncil.org/podcast to take a deeper dive into the resources mentioned that are impacting your career. With the exponential growth technology is driving in our space, what are the ethical considerations, governmental policies and regulations surrounding the use of artificial intelligence that will impact the fitness industry across the world? The answer to that very big question and so many more takeaways for club owners, operators, and fitness pros in this episode with artificial intelligence ethics expert, John C. Havens. About John C. Havens John C. Havens is the Executive Director for the IEEE Global AI Ethics Initiative: A Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems. He is a writer, speaker, activist and consultant focusing on the intersection of technology and culture. John aims to help people increase their wellbeing by taking a measure of their lives. Listen To Episode 041 As John Uncovers Understanding the impact and modern day definition of AI: Cognitive Computing Machine Learning Deep Learning AGI and ASI: Artificial General Intelligence vs. Artificial Super Intelligence Why successful wearables combined with AI enable not distract the fitness consumer Why John believes that simplicity of design is the most powerful benefit of AI Privacy and personal data: understanding the implications and guidelines for AI Why John believes that augmented reality and artificial reality will combine with artificial intelligence to help grow revenue and customer experience in the fitness industry Understanding "choice or consent policy" when opting into SaaS solutions Understanding Affective Computing: AI and machine learning being designed to measure human emotions Why club operators must pay attention to the 2018 EU data policy that will affect the fitness industry Top 3 Takeaways From The Show For our club owners that serve members outside of the United States in 2018, the European Union General Data Protection Regulation Act is the most important change in data privacy regulation we seen in 20 years. Be sure to click in the resources section below to learn more about how this will affect your fitness business. John reminds us that we look at artificial intelligence one of the key factors to consider in how our fitness industry will benefit is by allowing the user experience to be as simple as possible. In a world of multiple data sets and limitless wearable devices, John believes that will separate the great fitness companies from the good is how they will use AI to achieve the most intuitive and simplistic user experiences for their customers. Regardless of how much you already know at the intersection of machine learning and artificial intelligence, the time to take a serious look at this technology was yesterday. Be sure to contact the Fitness Industry Technology Councilby heading over to the website or sending us a message on Facebook if you have any questions about how this technology integrates into your business so you can serve your customers in the age of exponential technology. Power Quotes From John "No data lives in isolation, and for HIPAA and any other regulations especially in the USA, we have no access to our data. This is not to put down any app creator or organization, because I am a huge proponent for AI, but data access should be up to the individual." - John C. Havens on the Fitness + Technology Podcast "Well-being can be a confusing term because a lot of people associate well-being with mood, while other people will know there is more of a fitness oriented aspect to well-being as an industry. In the economics of well-being there are indicators like the United Nations Sustainable Development Goals OECD or for environmentalists the Happy Planet Index." - John C. Havens on the Fitness + Technology Podcast Resources Mentioned From John John C. Havens on the web John C. Havens books on Amazon John C. Havens on Twitter John C. Havens on Linkedin John C. Havens on Mashable John C. Havens on The Guardian IEEE on facebook: Advancing Technology For Humanity IEEE on Twitter IEEE on LinkedIn The Cult of Biohacking: Outside Magazine United Nations Sustainable Development Goals The Ethics of Using AI in Advertising Top 10 Artificial Intelligence Companies In Health and Fitness Fitness Tracking on your Finger Facebook Shuts Down AI Program Google Deep Mind Moore's Law Rock My Run Ethically Aligned Design: Prioritizing Wellbeing for Artificial Intelligence and Autonomous Systems Webinar Data Policy that will effect the fitness industry: GDPR - European Policy IEEE P7006 IEEE P7008 "Nudging" Go - AGI story Term of Adhesion: In Law Practice Craig Bradley: Fitness + Technology podcast Bobby Cappuccio: Fitness + Technology Podcast Episode 027 Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message

15 Aug 201735min