49. How I Made My First Half a Million Through Story and Google Docs

49. How I Made My First Half a Million Through Story and Google Docs

I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today.

I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.


I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!


Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.


Here are the things that were actually non-negotiable for me to create 80K in two months before:


  1. Thought leadership and speaking to a true gap.
  2. I led with my stories and repeated them often.
  3. I let myself be human > expert.
  4. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.
  5. Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.

Connect with me:


Avsnitt(96)

57: The Pressure to Keep Winning: My Raw Take on Navigating Depression & ADHD Burnout after Rapid Growth

57: The Pressure to Keep Winning: My Raw Take on Navigating Depression & ADHD Burnout after Rapid Growth

This is the most personal and unfiltered episode I’ve ever recorded. No notes. No outline. Just me, sharing the truth about the last six months of my life and business.I had my biggest launch ever—$17...

9 Feb 202530min

56: From 0% to 80% retention and highest ever recurring revenue: Kierra's success in Reclamation

56: From 0% to 80% retention and highest ever recurring revenue: Kierra's success in Reclamation

When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn’t understand her business model as a marketing agency owner. Despite her years...

31 Jan 20251h 3min

55. Why off-the-shelf marketing strategies fail (and what to do instead) w/ Kierra Conover

55. Why off-the-shelf marketing strategies fail (and what to do instead) w/ Kierra Conover

If you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you. I’m joined by my Reclamation client Kierra ...

31 Jan 20251h

54. Breaking free from religious & relationship trauma through self care w/ Natalia Lopez-Thismon

54. Breaking free from religious & relationship trauma through self care w/ Natalia Lopez-Thismon

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those ...

23 Okt 202450min

53. Problem Solving When You’re Not Getting the Results You Want

53. Problem Solving When You’re Not Getting the Results You Want

This year has been hard for a lot of businesses. Whether it's financially, emotionally, business model wise, etc., hitting a rough patch in business feels high stakes - because it is. So how do you pr...

2 Okt 202427min

52. 5 Ways to Attract Higher Level Clients and Opportunities

52. 5 Ways to Attract Higher Level Clients and Opportunities

Have you ever felt like you're trying to convince people that your offers are "worth it"? Well, the problem is probably not your offers, it's your messaging. You know the power of the transformation y...

26 Sep 202439min

51. 6 Steps to Make Visibility Feel Easier as a WOC

51. 6 Steps to Make Visibility Feel Easier as a WOC

If you're going to land speaking opportunities (using the tips from my episode #50), you're going to have to get comfortable being visible. And here's the thing: Women of Color don't have an ability p...

18 Sep 202436min

50. How to Get Approached to Speak in the Next 30 Days

50. How to Get Approached to Speak in the Next 30 Days

Today's topic is inspired by the celebration of two major things: Hispanic Heritage Month and reaching episode 50 of Cycle Breakers and Money Makers! I know that Hispanic Heritage Month brings a lot o...

11 Sep 202427min

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