From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry. From Bruce's roots in 1884 to AHF's modern approach to unfinished solid and engineered flooring and domestic manufacturing, the conversation covers key topics like the evolution of performance-driven flooring products, trends in design and finish, and how AHF is responding to global supply chain challenges with strategic investments in U.S.-based production. Goodwin also shares insights on sustainability initiatives and how the company supports wood floor pros through technology and training. Whether you're a seasoned flooring professional or just passionate about what's underfoot, this episode offers valuable insight into why AHF Products continues to set the standard for performance and style in wood flooring.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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Wood Flooring Health 101: Advice from an Occupational Therapist to Reduce Injuries and Prevent Pain

Wood Flooring Health 101: Advice from an Occupational Therapist to Reduce Injuries and Prevent Pain

Occupational therapist Jennifer Hale spends all day every day helping people do their jobs without pain, and in this episode, she's concentrating on hardworking wood flooring pros. Jennifer and host S...

23 Juli 20241h 47min

Doing Floors By the Shore: Talking Retail Excellence with Adam Bissey

Doing Floors By the Shore: Talking Retail Excellence with Adam Bissey

When Adam Bissey was a wood flooring contractor, he saw how so many retailers were missing opportunities, and so he made the leap to open a retail location of his own—one that is now a thriving staple...

11 Juli 20241h 30min

The Importance of Training, Ideas to Make More Money … and Elvis: A Conversation with Stauf USA’s David Ford

The Importance of Training, Ideas to Make More Money … and Elvis: A Conversation with Stauf USA’s David Ford

Lifelong wood flooring pro David Ford of Stauf USA is back to talk with Stephen about some important issues in the wood flooring industry, including reverence for the previous generations of pros and ...

14 Juni 20241h 27min

Keeping It Clean: How Low Country Flooring Went From Never Seeing a Sander to High-End Wood Flooring Experts

Keeping It Clean: How Low Country Flooring Went From Never Seeing a Sander to High-End Wood Flooring Experts

When Kent Rogerson and Jamie Lambert of South Carolina’s Low Country Flooring got their first wood flooring job, they had never even seen the tools required to do the trade. But they learned quickly a...

1 Maj 20241h 17min

Talking Hardwood Lumber and Business Leadership: Insights from Frank Miller Lumber CEO Steve James

Talking Hardwood Lumber and Business Leadership: Insights from Frank Miller Lumber CEO Steve James

Steve James transitioned from a career at General Motors to the lumber industry when he became CEO of Frank Miller Lumber in Indiana, transforming the company culture there to create a motivated long-...

29 Feb 20241h 14min

Breaking the Trademan’s Curse for Growth: How Matt Garcia Transformed His Business for Better Profits, Quality and Morale

Breaking the Trademan’s Curse for Growth: How Matt Garcia Transformed His Business for Better Profits, Quality and Morale

Matt Garcia was a typical wood flooring pro with a small company of craftsmen when he moved to Texas and realized he had a huge opportunity to grow his business—but after trial and error, he also real...

22 Feb 20241h 12min

Part 2: How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert

Part 2: How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert

When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson...

8 Feb 202453min

How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert, Part 1

How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert, Part 1

When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson...

2 Feb 20241h 7min

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