Episode 33: Matt Roesner

Episode 33: Matt Roesner

Matt Roesner is the technical director for his family's machinery business Roesner Pty Ltd. based in Harvey, Western Australia has been in existence for more than 100 years..

The Marshall Multi Spread was the first Australian multi purpose fertiliser spreading machine spreading lime and gypsum at the same time. Since that time 10,000 machines have been built by Matt's family.

Matt says, "we've stayed relevant by spending a lot of time getting to know what our customer base wants and what their needs are. I think one of the challenges these days is the cost of capital equipment, it's continually rising and they are spending large amounts of money on machinery that can only be used for a few months of the year and so we have concentrated on building something simple, that is easy to maintain, that will last multiple seasons and has a long service life."

These days the business is reputable as a leader in the development of agricultural technical data. A few years ago the business built a mobile app for IOS and Andriod to send out calibration data to its client base.

"We got a really good response and so we decide to build a variable controller app for an Ipad and there was immediately a lot of interest in it too," says Matt.

"We see the importance of the data ecosystems that exist around our products is important to the growth of our business so in March 2018 we purchased the Precision Agronomics Australia business, based in Esperance, WA and formed the i4M (Internet For Machines) brand - with the aim of having flexible and open systems that are simple and cost effective and independent from other brands. Our whole plan is to be able to have equipment talking back to the internet to allow applied data usage."

Matt speaks with Sarah about the importance of the agricultural agronomist keeping up with the rapidly developing pace of technology, why he's eagerly awaiting the arrival of artificial intelligence and, the opportunity for Australia to become leaders in autonomous agriculture and how trust between growers and service providers will be pivotal in the evolution of data use in precision farming.

Download the Marshall Multi Spreader App here

Watch the Marshall Multi Spreader YouTube Channel here

Learn more about the Marshall Pty Ltd business at roesner.com.au

Avsnitt(194)

Marc Arnusch on how farmers are using ChatGPT

Marc Arnusch on how farmers are using ChatGPT

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6 Sep 202341min

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Innovation in the protein space has most recently seen a lot of hype around “alternative” proteins, from high tech microbe engineering to proprietary science that makes plants into something magically similar to juicy burgers or satisfying nuggets. But innovation in protein is a much deeper field. And when it comes to actually getting products to customers, protein innovations are just as likely to happen on the production floor as the lab bench. Today, we’re talking about how protein companies are thinking about innovation. We talk to Ashli Blumenfeld and Ben Rosenthal, Co-Presidents at Standard Meat Company, a family owned meat company founded in the 1930’s. Ashli and Ben chat about how they’re future-proofing their business, from how they make decisions about products and partnerships, to how they invest in innovations that might come to define the protein space. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

16 Aug 202337min

“Who’s investing in agribusiness?” from EvokeAg 2023

“Who’s investing in agribusiness?” from EvokeAg 2023

A few months ago, Matthew got the chance to represent Tenacious on a panel at the Evoke Ag Conference in Adelaide, Australia. The conversation was called “Going Global, Who's investing in Agribusiness,” and featured a group of investors who tackled some of the most pivotal questions facing the agtech investment space today; from tackling sustainability and ESG and managing through a generative AI revolution to getting to the next billion dollar exit. For more information and resources, visit our website.The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

2 Aug 202337min

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Is Vertical Farming Dead? With Sebastien Eckersley-Maslin from Phyllome

In recent years, the vertical farming startup space has been characterized by ecstatic highs and disappointing lows. More than a billion dollars worth of funding has flowed into a relatively small number of investments, but despite this resourcing and years of runway, we’ve started to see frequent, high profile collapses. So, is there a value proposition with vertical farming? Or was it all hype, and time is running out? Today, we’re joined by Sebastien Eckersley-Maslin, Founder at Phyllome (a Tenacious Ventures portfolio company), to help us tackle these tricky questions.  For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

19 Juli 202336min

Electrifying the Farm with David Meyers of GridTractor

Electrifying the Farm with David Meyers of GridTractor

On the surface, the opportunity to transition on-farm energy to electricity seems limited at best. Farm jobs and farm equipment are big, and often require a level of power that electric options have historically been unable to meet. But between advances in electric vehicles and shifting dynamics in farm operations, those limitations are starting to dissolve. So we’ve started to wonder: is on-farm electrification at a tipping point? Today we’ve asked David Meyers, CEO and Founder at GridTractor, to help us explore that question. His perch at the head of an agricultural fleet electrification and charging services company gives him a unique perspective on what comes next for energy use on the farm level, and what that could mean not only for the industry, but for electrification across the economy as well. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

5 Juli 202331min

Transforming the Future of Australian Ag Retail with Rob Dawes

Transforming the Future of Australian Ag Retail with Rob Dawes

When we think about the effects of climate change on the ag sector, we tend to focus on the impacts to the farm– particularly those events will have an impact on farmer livelihoods. The reality is, unpredictable weather during the growing season is only one part of the challenge. Generalized climatic uncertainty from season to season is proving to be just as crippling, and not just for farm operators, but for the whole value chain.Ag retailers, and other upstream ag businesses, are seeing their own climate-related disruptions, which often means that as farmers are working on contingency plans to adjust to unpredictable conditions, the companies they rely on are doing the same. And sometimes, these dueling alternative plans don't align.To dig into these challenges, we're returning this week to the ag retail space with another perspective, from another continent. Today we're joined by Rob Dawes of Rob Dawes Consulting, who’s career has given him unique insight to both the farmer and the retailer perspective.For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

21 Juni 202335min

Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

In the ag business sector, the retail channel is sacred. Ag retailers are home to the people who actually shake hands with farmers, know their kids by name, and drive by their fields regularly. So if you’re someone looking to sell a product or service to a producer, it can be almost impossible to go around these heavily-influential, and often highly localized, organizations. And yet, the ag retail world is changing. Shifts in the way producers learn about, try, and buy the things they need to run their businesses is putting pressure even on ag retail– relationships or no.This week, we're diving deep into how ag retail is changing, and what it might look like in the future. You’ll hear from Shane Thomas, Author of Upstream Ag Insights.For more information and resources, visit our website.The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

7 Juni 202342min

On-Farm Food Loss and Beyond with Sarah Hulick and Olympia Yarger

On-Farm Food Loss and Beyond with Sarah Hulick and Olympia Yarger

For the final installment in our three-part food waste series, we’re climbing all the way up to the top of the supply chain to gain a deeper understanding of on-farm food loss and waste. The challenges that farmers face getting food to the farm gate have ramifications that are felt all throughout the food system, so by understanding this vital link in the chain, we’ll gain insight into how we might begin to shift the way we understand waste overall. Today, you’ll hear from Sarah Hulick, food waste expert and a Horticulture Faculty Member at Cabrillo College, and then we turn to Olympia Yarger, CEO of  Goterra (a Tenacious Ventures portfolio company), for some closing remarks on what shifting the food waste narrative will truly require.For more information and resources, visit our website.

24 Maj 202339min

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