Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.
In this podcast, Jay discusses:

  • The criticisms around regenerative agriculture and why General Mills has decided to invest in it.
  • How General Mills is educating farmers to view their land as an ecosystem.
  • Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.
  • The current and future prospects of agtech in regenerative agriculture.

For our insights on the episode and links to useful resources, check out our blog here.

Avsnitt(203)

Killing Weeds Without Poison with Liam Hescock at Azaneo

Killing Weeds Without Poison with Liam Hescock at Azaneo

Controlling weeds on farms is a sticky, two part challenge. First, you’ve got to identify the weeds, as distinct from the plants you want to grow. Then, you’ve got to destroy the undesirables and keep...

5 Feb 202536min

2025 in AgTech… So what? with Shane Thomas

2025 in AgTech… So what? with Shane Thomas

As the new year gets underway, we’ve been thinking about the likely ups and downs ahead for the agtech world. We’ve been searching for insights in the recent announcement that FMC’s corporate venture ...

22 Jan 202533min

How Business Model Innovation Changed AgTech in 2024

How Business Model Innovation Changed AgTech in 2024

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand...

11 Dec 202434min

Shortening the Long Game in Livestock Breeding with Gerard Davis from Nbryo

Shortening the Long Game in Livestock Breeding with Gerard Davis from Nbryo

The history of agriculture is a history of selective breeding. Whether it’s plants or animals, humans have been choosing desirable traits and making sure those traits make it to the next generation fo...

27 Nov 202438min

Rethinking Who Pays in Irrigation AgTech with Jairo Trad

Rethinking Who Pays in Irrigation AgTech with Jairo Trad

Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole rep...

13 Nov 202437min

The Two Faces of Global ESG in Ag with Catherine Marriott

The Two Faces of Global ESG in Ag with Catherine Marriott

Depending on where you sit, the supremacy of ESG (Environmental, Social, and Governance) action seems inevitable. Corporates are talking about. Investors are talking about it. Governments, regulators,...

30 Okt 202433min

Fractal Ag Pitch Breakdown with Ben Gordon and Shane Thomas

Fractal Ag Pitch Breakdown with Ben Gordon and Shane Thomas

Farmland has long been a popular asset among investors for its steady appreciation and resistance to economic downturns. At the same time, farmland is also a challenging asset at times, especially for...

16 Okt 202441min

Investing in Regenerative Agriculture Supply Chains with Calla Rose Ostrander

Investing in Regenerative Agriculture Supply Chains with Calla Rose Ostrander

When it comes to leveraging capital to fund climate action in agriculture, few ideas get as much play as regenerative agriculture. The idea of production that can not only be sustained but that can ac...

2 Okt 202432min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
fill-or-kill
bathina-en-podcast
lastbilspodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
affarsvarlden
rss-borslunch
rikatillsammans-om-privatekonomi-rikedom-i-livet