"Not a cheerleader, not the enemy",  journalist Sarah Mock on making windows in the walls around agriculture

"Not a cheerleader, not the enemy", journalist Sarah Mock on making windows in the walls around agriculture

Sarah Mock isn’t afraid of having tough conversations and shining light on thorny issues in the agriculture industry. A journalist with experience in international development and agtech, Sarah recently began a Twitter firestorm with an article asserting that all farming is inherently exploitative.
While sometimes accused of being anti-farming, Sarah says this couldn’t be further from the truth. She describes herself as being “not a cheerleader; not the enemy”. Sarah grew up on a farm in Wyoming and has worked in agriculture her entire career - from high profile agtech startups such as Farmers Business Network, to reporting on ag politics under the Trump administration.
In this episode, Sarah Mock discusses:

  • The reluctance of some farmers to change their farming practices, despite strong data evidence indicating the benefits.
  • Why the agriculture industry needs to start telling the truth about what farming looks like, and start addressing what customers want.
  • How agriculture policy and incentives can actually lead to poor business decisions & outcomes.
  • What it feels like to stick up for controversial beliefs, and the pushback she receives from being provocative and “making windows in the walls around farming”.

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Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t. In this episode, we dig into his perspectives on agtech from over 20 years in the space, including: Hard earned lessons from 4 agtech startups, and what it feels like to have a farmer customer call to say you've made their life better with your product The importance of tech companies partnering with farmers Why having an ag background matters in agtech What farmers are looking for when they agree to trial a new product (e.g., with FarmerTrial.com), and why trials are so tough for venture-backed companies Just how hard it is to balance working ON the business and IN the business

23 Maj 201836min

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in her "Market Maps" through her role as Partner at The Mixing Bowl. Seana's background gives her a unique and valuable perspective on the evolution of the agtech sector, and what the future holds. In this episode, we discuss: how more and more growers are adopting a digital strategy, and what it means for agtech entrepreneurs and investors whether the specialty crop market is behind or ahead in terms of tech adoption, and why silicon valley vs. agtech ecosystems around the world the fundamentals that agtech VCs look for when making investments, and when VC might not be a good fit what it's like to be raising a $30M venture capital fund for agtech what farmers are looking for (and not) in the livestock and dairy sectors

16 Maj 201833min

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