Lean Farming - Jana Hocken brings Toyota's famous operating model to agriculture

Lean Farming - Jana Hocken brings Toyota's famous operating model to agriculture

Jana Hocken is a dairy farmer and “lean farming” consultant. After an international career in engineering and lean manufacturing at Toyota, Jana moved to a farm in New Zealand with her husband. At the time, she knew very little about agriculture. But, after witnessing inefficiencies on her own farm, such as people regularly making multiple trips to the same paddock, she quickly realized the principles of lean could be applied. Jana has now released her own book and training materials, to help other farmers work smarter.In this episode Jana speaks about:

  • How lean has revolutionized farming at her 1000 cow dairy by increasing team involvement, improving systems, and getting rid of inefficient practices.
  • How adopting lean has allowed their farm to experiment with and adopt more technology
  • Lessons in how to bring your team along with you through changes
This episode is hosted by Sarah Nolet and Kirsten Diprose (an Australian farmer interested in using the lean principles and a member of the Agthentic Group team). For more resources from this episode visit our website.

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Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t. In this episode, we dig into his perspectives on agtech from over 20 years in the space, including: Hard earned lessons from 4 agtech startups, and what it feels like to have a farmer customer call to say you've made their life better with your product The importance of tech companies partnering with farmers Why having an ag background matters in agtech What farmers are looking for when they agree to trial a new product (e.g., with FarmerTrial.com), and why trials are so tough for venture-backed companies Just how hard it is to balance working ON the business and IN the business

23 Maj 201836min

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in her "Market Maps" through her role as Partner at The Mixing Bowl. Seana's background gives her a unique and valuable perspective on the evolution of the agtech sector, and what the future holds. In this episode, we discuss: how more and more growers are adopting a digital strategy, and what it means for agtech entrepreneurs and investors whether the specialty crop market is behind or ahead in terms of tech adoption, and why silicon valley vs. agtech ecosystems around the world the fundamentals that agtech VCs look for when making investments, and when VC might not be a good fit what it's like to be raising a $30M venture capital fund for agtech what farmers are looking for (and not) in the livestock and dairy sectors

16 Maj 201833min

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