Farmers and Startups: Lessons and Tips for Collaborating

Farmers and Startups: Lessons and Tips for Collaborating

The divide between farmers and startups can seem like a chasm. Tech culture and agriculture have evolved from completely different backgrounds, and even seem to have their own languages. So how can agtech bring together two very different groups?
In this episode, you’ll hear practical tips from farmers and agtech experts on how to build mutually beneficial relationships. For startups, this includes approaching farmers as partners, rather than ‘customers,’ and understanding ‘grower economics’. And for farmers, it’s about finding opportunities to access and help shape new products as the startup iterates. This might look like an equity partnership, an advisory relationship, or even becoming a co-founder.
On the panel:


This episode is an edited version of an AusAgritech Meetup, sponsored by Foodbytes! by Rabobank. For more information and resources, visit our website.

Avsnitt(194)

Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t. In this episode, we dig into his perspectives on agtech from over 20 years in the space, including: Hard earned lessons from 4 agtech startups, and what it feels like to have a farmer customer call to say you've made their life better with your product The importance of tech companies partnering with farmers Why having an ag background matters in agtech What farmers are looking for when they agree to trial a new product (e.g., with FarmerTrial.com), and why trials are so tough for venture-backed companies Just how hard it is to balance working ON the business and IN the business

23 Maj 201836min

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in her "Market Maps" through her role as Partner at The Mixing Bowl. Seana's background gives her a unique and valuable perspective on the evolution of the agtech sector, and what the future holds. In this episode, we discuss: how more and more growers are adopting a digital strategy, and what it means for agtech entrepreneurs and investors whether the specialty crop market is behind or ahead in terms of tech adoption, and why silicon valley vs. agtech ecosystems around the world the fundamentals that agtech VCs look for when making investments, and when VC might not be a good fit what it's like to be raising a $30M venture capital fund for agtech what farmers are looking for (and not) in the livestock and dairy sectors

16 Maj 201833min

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