Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of the product as well as beneficiaries of the solution is key. For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, it took several iterations before her team settled on a workable value proposition that could contribute to massive global challenges like preserving fresh water and feeding the world.
In this episode, you’ll hear more about:

  • Why farmers, for the most part, cannot afford to carry the financial burden of sustainability
  • What it took to shut down one circular economy startup and transition into a new field & business model
  • Tips for new-to-agtech entrepreneurs when it comes to pitching new solutions to farmers
  • How MicroTERRA turns duckweed into a high-value product that pays farmers and powers the plant-based food industry

Learn more at https://www.agtechsowhat.com/episodes

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Electrifying the Farm with David Meyers of GridTractor

Electrifying the Farm with David Meyers of GridTractor

On the surface, the opportunity to transition on-farm energy to electricity seems limited at best. Farm jobs and farm equipment are big, and often require a level of power that electric options have h...

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Transforming the Future of Australian Ag Retail with Rob Dawes

Transforming the Future of Australian Ag Retail with Rob Dawes

When we think about the effects of climate change on the ag sector, we tend to focus on the impacts to the farm– particularly those events will have an impact on farmer livelihoods. The reality is, un...

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Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

In the ag business sector, the retail channel is sacred. Ag retailers are home to the people who actually shake hands with farmers, know their kids by name, and drive by their fields regularly. So if ...

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On-Farm Food Loss and Beyond with Sarah Hulick and Olympia Yarger

For the final installment in our three-part food waste series, we’re climbing all the way up to the top of the supply chain to gain a deeper understanding of on-farm food loss and waste. The challenge...

24 Maj 202339min

How to Create Incentives for Circularity in Food System Waste

How to Create Incentives for Circularity in Food System Waste

We’re digging back into waste in the food system this week, but to narrow the focus, we’re zooming in on Australia. Australia is a country that has set specific targets on waste reduction, but so far,...

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Challenges with Investing in Food Waste Tech with Closed Loop Partners and Olympia Yarger of Goterra

Challenges with Investing in Food Waste Tech with Closed Loop Partners and Olympia Yarger of Goterra

Waste in the food system is an incredibly big challenge. Whether the aim is to reduce food loss, to curb packaging that ends up in landfills, or even to ensure food that’s grown makes it out of the fi...

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Collaborating at the Intersection of Dairy and Alt-Dairy, with Michael Hampson from Norco Cooperative

Collaborating at the Intersection of Dairy and Alt-Dairy, with Michael Hampson from Norco Cooperative

There’s a common misconception in the alternative protein space that continues to hold back innovation: the idea that conventional and alternative products are direct competitors. In general, the idea...

12 Apr 202332min

How to Invest in Deep Tech in Agri-food, Tenaciously

How to Invest in Deep Tech in Agri-food, Tenaciously

Deep tech– or the world of technology companies beyond those that make software– is often seen as a bridge too far for the world of venture capital investing. A key challenge; the tried and true strat...

29 Mars 202326min

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