Bonus Ep: The Three Fears of Farm Data

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Avsnitt(205)

Bonus Episode: The five forces shaping the future of food and ag, with Sarah Nolet

Bonus Episode: The five forces shaping the future of food and ag, with Sarah Nolet

We’d all like to be able to predict what the next big technological disruption or trend will be. But while we can't exactly do that, we can look at signals happening today, and use them to drive our t...

9 Juni 202134min

Sustainable Supply Chains: eliminating waste and unlocking business opportunities

Sustainable Supply Chains: eliminating waste and unlocking business opportunities

Agrifood value chains are known for their efficiencies: they’ve been optimized to grow, process, and deliver massive amounts of safe food all over the world. But efficiency is no longer enough. Consum...

2 Juni 202139min

Lean Farming - Jana Hocken brings Toyota's famous operating model to agriculture

Lean Farming - Jana Hocken brings Toyota's famous operating model to agriculture

Jana Hocken is a dairy farmer and “lean farming” consultant. After an international career in engineering and lean manufacturing at Toyota, Jana moved to a farm in New Zealand with her husband. At the...

19 Maj 202139min

New Zealand's Dairy Pollution Problem - how an urgent issue is driving innovation

New Zealand's Dairy Pollution Problem - how an urgent issue is driving innovation

Nitrate leaching in New Zealand, largely driven by the rapid expansion of dairy, has left waterways so polluted that some are unsafe to swim in. But the government is on a mission to fix this and rest...

5 Maj 202136min

Bringing the public with you... lessons in social license and plant genetics, with Vonnie Estes

Bringing the public with you... lessons in social license and plant genetics, with Vonnie Estes

Vonnie Estes has been at the forefront of genetics in agriculture for 30 years. She’s witnessed the public backlash over GMO crops in the 1990s, as well as the hype over biofuels in the U.S in the 200...

21 Apr 202133min

What's the incentive? Drivers and barriers to turning soil carbon into a commodity

What's the incentive? Drivers and barriers to turning soil carbon into a commodity

Experts and tech companies alike are claiming that soil carbon payments hold huge potential as a new revenue stream for farmers and a weapon against climate change. Yet, others say it’s all hype. One ...

7 Apr 202136min

The agtech adoption dilemma: Irrigation

The agtech adoption dilemma: Irrigation

We have the technology to measure and improve water efficiency on farms, yet adoption remains low- why is this?This episode explores our hypothesis in our recent report: that the problem is not with t...

24 Mars 202132min

The promises and pitfalls of making livestock sustainable

The promises and pitfalls of making livestock sustainable

Livestock, and especially cows, get a bad rap when it comes to climate change. But is this fair? There’s no doubt that cows emit methane; however, scientific advancements are increasing our understand...

10 Mars 202140min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
rss-dagen-med-di
avanzapodden
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
fill-or-kill
bathina-en-podcast
bilar-med-sladd
borsmorgon
market-makers
24fragor
dynastin
svd-tech-brief