Impossible Foods: Pat Brown
How I Built This with Guy Raz11 Maj 2020

Impossible Foods: Pat Brown

When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team created the Impossible Burger, and famous chefs started to feature it in their restaurants. In 2019, the Impossible Whopper launched at Burger King, and today Pat's company, Impossible Foods, is valued at nearly $4 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(820)

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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on...

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