How to price your product to scale, w/ClassPass's Payal Kadakia

How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(686)

Never underestimate your first idea, w/Twitter/Medium's Ev Williams

Never underestimate your first idea, w/Twitter/Medium's Ev Williams

Never put a limit on your first idea. It could span your entire career. Ev Williams, co-founder of Twitter and Medium (and before that: Blogger), shares what he learned in every iteration of his grand...

21 Feb 201843min

How to price your product to scale, w/ClassPass' Payal Kadakia

How to price your product to scale, w/ClassPass' Payal Kadakia

The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door...

14 Feb 201840min

How to build your company to last, w/Fiat's John Elkann

How to build your company to last, w/Fiat's John Elkann

Forget being a unicorn. Learn to be a phoenix. Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s chair John Elkann shares the principles that h...

7 Feb 201845min

Build a more human internet, w/Caterina Fake (Etsy, Kickstarter, Flickr, "Should This Exist?")

Build a more human internet, w/Caterina Fake (Etsy, Kickstarter, Flickr, "Should This Exist?")

Whatever you are when you're small gets amplified when you grow. So if you're starting any kind of online community (social media, ecommerce, crowdfunding), be careful what you cultivate. Caterina Fak...

24 Jan 201836min

Learn to unlearn (Part 2) w/Barry Diller

Learn to unlearn (Part 2) w/Barry Diller

To move from one success to another, you have to learn to unlearn. Take everything that helped you win the first time, then discard it and learn a new way. That's how Barry Diller, a titan of "old med...

13 Dec 201729min

The infinite learner, w/Barry Diller (Part 1 of our interview)

The infinite learner, w/Barry Diller (Part 1 of our interview)

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if t...

6 Dec 201742min

The Big Pivot, w/Slack's Stewart Butterfield

The Big Pivot, w/Slack's Stewart Butterfield

In your company’s darkest moment, remember: You CAN pivot from failure to success. But only if you slash and burn everything that isn’t working. Slack’s co-founder and CEO, Stewart Butterfield, has tw...

15 Nov 201737min

Look for the ideas that come at you sideways, w/Diane Greene of Google, VMware

Look for the ideas that come at you sideways, w/Diane Greene of Google, VMware

Business plan not entirely clear? Not sure how you’ll make enough money or find your users? That's OK. Really. The most scalable ideas often come at you sideways. You'll find yourself crabwalking from...

10 Nov 201735min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
badfluence
varvet
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
borsmorgon
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
montrosepodden