163. He made $750 million, but it almost killed him… ft. Mike Lazerow

163. He made $750 million, but it almost killed him… ft. Mike Lazerow

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Mike Lazerow, the founder of Buddy Media, a billion-dollar startup he sold to Salesforce, and the author of Shoveling Sht: A Love Story, one of the realest takes on entrepreneurship you’ll ever read.


In this episode, Mike unpacks the hidden cost of success - from nearly dying after scaling too fast, to rebuilding his identity after stepping away from a company worth hundreds of millions. We go deep on why founders burn out, how to avoid it, and the mindset shift that saved his life.


We also talk about selling to Salesforce, the early days of Facebook and Instagram, building with Gary Vee, investing in Liquid Death, and his 6-part Go Gauge framework for picking winning startups.


If you’re building something big, or thinking about it, this conversation is your warning and your roadmap.


Check out Mike here here:

https://www.instagram.com/kassandmike/

https://www.youtube.com/@UCgLzz0yep6lUaE5i62zMXTw

https://shovelingshit.com/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:21 - The cost of building a $745 million company

4:24 - prioritizing health

6:58 - Mike’s biggest tradeoffs

7:30 - Mike’s relationship with his father

9:41 - Getting out of your own way

12:46 - The most important trait of a good leader

13:26 - How to fire someone

17:23 - The fuel that drove Mike early on

21:06 - Early days of facebook

23:36 - The common trait of ultra successful entrepreneurs

27:42 - The process of making a book

30:45 - Shoveling sh*t in Central Park

33:00 - The biggest life lesson from Marc Benioff

37:46 - Processing selling Buddy Media for $745 million

40:02 - The challenges of working with your wife

41:50 - Venture Capital is broken

42:36 - Why pizzeria are great business

44:59 - You can’t fire your own kids

46:36 - Go Gauge - 6 steps to determine if Mike invests

49:31 - Not investing in Uber

52:27 - Everyone is born an entrepreneur

53:31 - Investing in Liquid Death

57:06 - Pivoting the revenue model 4 times for Buddy Media

59:44 - Not every business can become a $100 million business

1:01:07 - Pizza business roleplay

1:03:16 - People don’t know how to market

1:04:36 - What founders get wrong with scaling

1:08:00 - Going all in on social media

1:11:17 - How Kass and Mike push each other

1:12:17 - Finding the right business partner

1:14:08 - What makes Kass (Mike’s wife) an amazing entrepreneur

1:18:32 - Tips for becoming a better manager

1:20:10 - Hiring A Players

1:22:16 - How to keep employees motivated

1:24:46 - How to divide equity of a business

1:27:04 - Meeting and working with Gary Vee

1:30:12 - Mike was college roommates with Seth Myers

1:34:04 - Reminiscing on the journey

1:37:36 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

98. The Floating Half Pipe - A Stunt 7 Years in the Making w/ Brendon Hayward

98. The Floating Half Pipe - A Stunt 7 Years in the Making w/ Brendon Hayward

Welcome back to Episode 98 of The 505 Podcast. Today we welcome Brendon Hayward. Brendon is an ex pro skater, who has a deep desire for travel and adventure. After tearing his ACL twice, and retiring from pro skateboarding, he wasn't sure what life had in store for him. We dive into the "ah-ha" moment Brendon had that gave him the clarity he was searching for to pursue his passions, and turn it into his career. After seven years of planning, he just pulled off one of his craziest stunts yet! In Brazil, he took a halfpipe 8,000 feet in the air via hot air balloon and skated it! This episode is jam packed with adventure.Check out Brendon Here!https://www.instagram.com/brendon/https://www.instagram.com/creatorsstudios/https://www.brendonlhayward.com/Get 30% OFF using "505Pod" at checkout:www.creatorsstudios.comThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

15 Feb 20241h 18min

97. Shooting Pro Athletes and Managing Content for Fanatics w/ Alex Subers

97. Shooting Pro Athletes and Managing Content for Fanatics w/ Alex Subers

Roc Nation, today we welcome Alex Subers. Alex spent 5 years shooting for the Philadelphia 76ers, and recently transitioned into shooting and strategizing content for Fanatics. Alex recently had the opportunity to shoot his second SLAM Magazine cover for Tyrese Maxey, the first one being for James Harden. Due to the nature of his job, Alex is around a lot of high profile athletes and celebrities, so we discuss how to navigate those situations. We've been wanting to have Alex on for a while, so we are stoked to finally have made it happen!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Alex here!https://www.instagram.com/asubers/https://www.alexsubers.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Feb 20241h 38min

96. Why Your Creative Work SUCKS and How to FIX IT!

96. Why Your Creative Work SUCKS and How to FIX IT!

Roc Nation, we decided to try something different out this week and review your work. Thanks to everyone that submitted! Sorry we couldn't look at everyone's work, there were too many submissions. BUT, if you enjoyed this episode and would like us to run it back, let us know!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

1 Feb 20241h 9min

95. How to Create Spec Commercials that ACTUALLY get you Hired w/ Mitchell Mullins

95. How to Create Spec Commercials that ACTUALLY get you Hired w/ Mitchell Mullins

Roc Nation, today we welcome an unbelievably talented filmmaker and director, Mitchell Mullins. He's man of many talents, he knows how to fly drones real well, how to shoot and edit with the best of them, and even rocks a mullet. We talked to Mitchell about transitioning from being on the road for 300 days creating travel content, to filming and directing incredible commercial work. Mitchel also just put out his first physical product, a premium notebook. This was one of our favorite convos to date!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration with 10% off here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT MITCHELL!https://www.instagram.com/mitchell_mullins/https://www.instagram.com/inputs.co/https://www.instagram.com/bluehour/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Jan 20241h 19min

94. From Acting in a Hulu Movie to Producing his First Feature Film w/ Jordan Tortorello

94. From Acting in a Hulu Movie to Producing his First Feature Film w/ Jordan Tortorello

Rock Nation, today we welcome Jordan Tortorello! Jordan is an actor, turned filmmaker, who just finished producing his first feature film, Peripheral! Jordan's passion for cinema and filmmaking really shines through during our conversation. Jordan also started Mixed Media, a production company that started with music videos and is now transitioning into narrative pieces. The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Jordan!https://www.instagram.com/jordantortorello/https://www.instagram.com/mixedmedia.co/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Jan 202457min

93. How To DOMINATE Social Media in 2024

93. How To DOMINATE Social Media in 2024

This is your year ROCK! To start taking social media seriously, build up your personal brand and grow a dedicated following! We're deep diving into our top 15 tips as to how to DOMINATE social media today. Enjoy!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

11 Jan 20241h 10min

92. How to Create Your Dream Life in 2024 (Goal Setting Tips)

92. How to Create Your Dream Life in 2024 (Goal Setting Tips)

Roc Nation, what a year it has been! The growth we saw in 2023 was INSANE, and it really feels like we're just getting started. Hopefully these goal settings tips help you guys plan out your goals for 2024 in a strategic way, and help you guys crush 2024! LET'S GET ITTTTThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Dec 202353min

91. The Secrets to Pitching Your Creative Work and Winning Clients

91. The Secrets to Pitching Your Creative Work and Winning Clients

Roc Nation, today we're talking about pitching your creative work and winning clients! Our goal for this episode is for you to come away a little more confident in how to lock in your next client!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

21 Dec 20231h 6min

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