163. He made $750 million, but it almost killed him… ft. Mike Lazerow
THE 505 PODCAST10 Juli

163. He made $750 million, but it almost killed him… ft. Mike Lazerow

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Mike Lazerow, the founder of Buddy Media, a billion-dollar startup he sold to Salesforce, and the author of Shoveling Sht: A Love Story, one of the realest takes on entrepreneurship you’ll ever read.


In this episode, Mike unpacks the hidden cost of success - from nearly dying after scaling too fast, to rebuilding his identity after stepping away from a company worth hundreds of millions. We go deep on why founders burn out, how to avoid it, and the mindset shift that saved his life.


We also talk about selling to Salesforce, the early days of Facebook and Instagram, building with Gary Vee, investing in Liquid Death, and his 6-part Go Gauge framework for picking winning startups.


If you’re building something big, or thinking about it, this conversation is your warning and your roadmap.


Check out Mike here here:

https://www.instagram.com/kassandmike/

https://www.youtube.com/@UCgLzz0yep6lUaE5i62zMXTw

https://shovelingshit.com/


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Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


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6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


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Timestamps:

0:00 - Intro

1:21 - The cost of building a $745 million company

4:24 - prioritizing health

6:58 - Mike’s biggest tradeoffs

7:30 - Mike’s relationship with his father

9:41 - Getting out of your own way

12:46 - The most important trait of a good leader

13:26 - How to fire someone

17:23 - The fuel that drove Mike early on

21:06 - Early days of facebook

23:36 - The common trait of ultra successful entrepreneurs

27:42 - The process of making a book

30:45 - Shoveling sh*t in Central Park

33:00 - The biggest life lesson from Marc Benioff

37:46 - Processing selling Buddy Media for $745 million

40:02 - The challenges of working with your wife

41:50 - Venture Capital is broken

42:36 - Why pizzeria are great business

44:59 - You can’t fire your own kids

46:36 - Go Gauge - 6 steps to determine if Mike invests

49:31 - Not investing in Uber

52:27 - Everyone is born an entrepreneur

53:31 - Investing in Liquid Death

57:06 - Pivoting the revenue model 4 times for Buddy Media

59:44 - Not every business can become a $100 million business

1:01:07 - Pizza business roleplay

1:03:16 - People don’t know how to market

1:04:36 - What founders get wrong with scaling

1:08:00 - Going all in on social media

1:11:17 - How Kass and Mike push each other

1:12:17 - Finding the right business partner

1:14:08 - What makes Kass (Mike’s wife) an amazing entrepreneur

1:18:32 - Tips for becoming a better manager

1:20:10 - Hiring A Players

1:22:16 - How to keep employees motivated

1:24:46 - How to divide equity of a business

1:27:04 - Meeting and working with Gary Vee

1:30:12 - Mike was college roommates with Seth Myers

1:34:04 - Reminiscing on the journey

1:37:36 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

66. From Touring with The Chainsmokers to Directing Music Videos w/ THATONEBLONDKID

66. From Touring with The Chainsmokers to Directing Music Videos w/ THATONEBLONDKID

Rock nation welcome back to episode 66 of The 505 Podcast. Today we welcome a special guest. He’s a Filmmaker, Director, Agency Owner, all around social media beast. He’s got blonde hair and jumps out of planes on Mondays just for fun. Please welcome JEREMIAH DAVIS!!STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JEREMIAH HERE: https://www.instagram.com/thatoneblondkid/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Juni 20231h 7min

65. How Apple Became the NUMBER ONE Brand in the World (& How YOU Can Too)

65. How Apple Became the NUMBER ONE Brand in the World (& How YOU Can Too)

This is the first podcast from space! Makes sense since were going to the moon. Today's pod we dive deep into Apple's branding and marketing strategies, and explain how to incorporate this into the content you make. STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-in COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Juni 202354min

64. The Power of Storytelling: Create Content that Resonates and Inspires

64. The Power of Storytelling: Create Content that Resonates and Inspires

Story is everything. Here's how to tell them better.STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Juni 202353min

63. Lakers Season OVER, What's Next?! | Q&A #2

63. Lakers Season OVER, What's Next?! | Q&A #2

What's up Rock Nation! You asked, and we answered! Enjoy our second ever Q&ASTEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Maj 20231h 17min

62. Breaking the mold: How a 19-Year-Old is thriving as a Content Creator Without College | Loughh

62. Breaking the mold: How a 19-Year-Old is thriving as a Content Creator Without College | Loughh

Rock nation welcome back to Episode 61 of The 505 Podcast today we have a special guest. He is a steamer, a Youtuber, a gamer w/ 100 Thieves and has amassed a Tik Tok following of over 1.2 million. Everyone Please give a warm welcome to Lough!Lough's Socials: YouTube:  @loughh  Instagram: https://www.instagram.com/loganlrobles/Tik Tok: https://www.tiktok.com/ @loughh  COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Maj 202353min

61. Full-Time Job or Freelance, Which Should You Choose?

61. Full-Time Job or Freelance, Which Should You Choose?

Graduation is closely approaching for some of you! And that means starting to think about plans post school. Do you apply for a full-time job, or send it as a freelancer? We go through the pros and cons of both, and provide some tips to help you become more hirable!STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Maj 202348min

60. From Coding at MICROSOFT to Filming a COACHELLA DOCUMENTARY w/ Lanre Ako

60. From Coding at MICROSOFT to Filming a COACHELLA DOCUMENTARY w/ Lanre Ako

Welcome back Rock Nation! Today we have on our much cooler new roommate Lanre Ako. Lanre is a photographer and videographer from Sacramento, who has been touring with the DJ Fisher for the past year and a half. We barely see the guy because he’s on tour so much, so we’re happy to have him on the pod today!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT LANRE HERE:Instagram: https://www.instagram.com/lanreako/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Maj 202354min

59. How to use AI to LEVEL UP as a Creator

59. How to use AI to LEVEL UP as a Creator

AI is here and we're officially all going to be out of a job... KIDDING! But these AI tools are pretty revolutionary and today we wanted to discuss how you can utilize these tools in your life as a creator.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

27 Apr 202343min

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