69. One year later: What I learned from publishing my first book, with Amy Lafko
Meet Amy Lafko, a client who has seen great success—both with her book and her business—after the publication of her best-selling book, People First: A Proven Method for an Exceptional Healthcare Practice. While surprised at becoming an author, Amy’s love for People First concepts drove her to writing a book that she loves. It has elevated her keynote career and shaped the work she does with clients. In this conversation, Amy shares about her author journey before and after publishing her book, and shares wise advice for any authors on the same journey. In this episode, we cover: What the journey of authorhood has been like and what she’s learned How her book has been a catalyst for achieving her big vision Roadblocks she faced and how she overcame them What the publishing process was like for her Wisdom and practical advice for aspiring authors Get to know Amy: Learn more about her book: www.thepeoplefirstbook.com Learn more about her work: www.cairncs.com Connect with her on LinkedIn Follow her on Instagram Email her at amy@cairncs.com Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
28 Sep 202247min
68. How to get a nonfiction book deal, with traditional publishing expert Meghan Stevenson
As an expert in traditional publishing, Meghan Stevenson helps clients get the book deal of their dreams. She helps entrepreneurs and experts become published authors and has helped her clients earn more than $4 million from major publishers. In this conversation, she explains the importance of the three p’s—potential, platform, proposal—when it comes to having the highest chance of success in getting a traditional book publishing deal. In this episode, we cover: book marketability the difference between writing and writing a book how to establish the purpose and desired outcome of your book what an author platform is and how to build one Get to know Meghan: Follow her on Instagram @megstevenson Check out her website: meghanstevenson.com Get the free guide, 3 Tips Every Entrepreneur Needs to Know About Writing a Book Register for Meghan’s September 17th workshop here Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
14 Sep 202253min
67. Determining your publishing path with Jane Friedman (replay)
I’m pleased to welcome one of the foremost publishing experts, Jane Friedman. Jane has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World. I’ve been following Jane’s work for years, and her site was a critical resource for me early in my writing career (and still is!). In this candid discussion, we cover: the three main types of publishing and considerations for each an overview of traditional publishing, including working with an agent and a basic time frame why an author might self-publish or work with a hybrid publisher what makes a nonfiction book marketable how to get crystal clear on your reader and niche what Jane says all aspiring authors should know We also have a lot of fun talking shop, sharing our personal perspectives about the publishing industry, writing, and much more. No matter what stage you’re at in your author journey, you won’t want to miss this episode. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Get to know Jane: Access her valuable free content at https://www.janefriedman.com. Subscribe to her paid newsletter at https://hotsheetpub.com. I’m a subscriber and highly recommend it if you want to keep up on publishing industry news, trends, and more. Content discussed in the interview: Questions to Ask Your Publisher Before Signing: https://www.janefriedman.com/questions-to-ask-your-publisher-before-you-sign-the-contract/ How to Define & Describe Your Readership (gluten-free example): https://www.janefriedman.com/define-readers-book-proposal/ Using Partnerships to Land a Book Deal (getting forewords/intros from other experts): https://www.janefriedman.com/using-partnerships-to-help-land-a-nonfiction-book-deal/ Additional links from Jane: How to Write a Book Proposal (+ template) https://www.janefriedman.com/start-here-how-to-write-a-book-proposal/ Key Book Publishing Paths https://www.janefriedman.com/key-book-publishing-path/
31 Aug 202249min
66. How to deliver a phenomenal virtual keynote—and recover from business disaster with Misty Megia (replay)
Misty Megia is a creative producer extraordinaire who has helped craft and produce keynotes on some of the biggest stages in the world. After leaving her high-profile Fortune 500 position on February 26, 2020, to start her own company, Misty lost $85,000 in contracts in one day as events around the US were cancelled due to the pandemic—income she’d been counting on for the first few months of her new enterprise. Quickly, she reframed the situation, came up with a new strategy, and took action, applying insights from helping tech companies reach multi-hundred-million-dollar exits. Today, she helps speakers and event producers create phenomenal presentations and keynotes, and inspires people around the globe with her business insights and positivity. This episode is full of practical tips, inspiring storytelling, and lots of laughter. (So much laughter!) Don’t miss this insightful, practical discussion. Learn more about Misty at http://mistymegia.com/. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
24 Aug 202243min
65. You, author: the nonfiction book-writing process (replay)
This podcast episode is a recording of past webinar I did on the book-writing process. This training replay covers an overview of the book-writing process, including the why behind a book (so important!). You’ll learn the difference between the creation and production processes, and we'll deep dive into creation: idea, outline, write, and revise. We’ll also take a high-level look at production: design, proof, publish, and launch. Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
17 Aug 20221h 1min
64. Building a thought leadership platform as an author with Naren Aryal (replay)
Growing your influence and impact as an author requires more than just writing a book people want to read. You need to show up with passion, purpose, and consistency to develop a solid author platform that attracts an audience. In this episode, I talk with founder and CEO of Amplify Publishing and Mascot Books, Naren Aryal. Along with solid advice for growing a thought leadership platform as an author, Naren shares insider publisher secrets. If you’re an aspiring or published nonfiction author, don’t miss this informative (and fun!) episode. Learn more about Naren’s publishing companies: Learn more about Mascot Publishing: www.mascotbooks.com Learn more about Amplify Publishing: www.amplifypublishing.com Learn more about Real Clear Publishing: www.realclearpublishing.com Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
11 Aug 202227min
63. How to develop a 7-figure money mindset with Octavia Conner
Money. It’s one of the biggest sources of stress entrepreneurs face. This week, Octavia Conner, founder and CEO of Say Yes to Profits, shares some of her top strategies to go from financial distress to abundance—and grow your company as you grow your money mindset. Octavia Conner has been quoted in Forbes and featured in Afro Tech and Intuit. Selected as a top-50 accountant in North America for two consecutive years and acknowledged as an award-winning, best-selling author and professional speaker, Octavia combines over 20 years of business, accounting, and financial experience. Basically, she knows her stuff! If you want to reclaim your financial power and grow your business, you won’t want to miss this episode! In this episode, we cover: money moves to reach six and seven figures in your business how to go from money drought to six-figure cash flow why and how Octavia left a cushy role as CFO to start her own business what Octavia learned when she failed the first time launching her business how to achieve financial peace of mind why having a financial strategy matters in reaching your business goals Get to know Octavia: Say Yes to Profits website Follow her on Instagram Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
3 Aug 202230min
62. How to run a profitable, scalable consulting business with Michael Zipursky
Michael Zipursky is the CEO of Consulting Success®, a consulting business that specializes in helping entrepreneurial consultants grow profitable, scalable, and strategic businesses. We talk about Michael’s journey through multiple businesses and how he transitioned from burning the midnight oil to structuring his business in a way that supports a lifestyle of freedom. He shares what a healthy entrepreneurial work-life balance looks like for him and the mindset shifts necessary to achieve it. Hint: the key is to optimize our business and our lifestyle so that we can start enjoying more of what we want today and not delaying it for the future. Michael explains how authorhood impacted his business (Michael has published three books to date), as well as the four pillars of developing a highly profitable, scalable coaching business (the components of his Clarity Coaching program); content marketing; social media; and more. This is a value-packed episode you don’t want to miss! Get to know Michael: Consulting Success website: www.consultingsuccess.com LinkedIn: www.linkedin.com/in/zipursky Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
20 Juli 202245min
