1960s: Dato Carreras and the power of advertising

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.   Image: TAG Heuer Monaco, Reference CS2110...

17 Maj 20247min

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated ...

17 Maj 20247min

Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begi...

17 Maj 20247min

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Ja...

17 Maj 20247min

Season 1: The TAG Heuer Carrera | It’s the season finale, so we’ve decided to wrap up this epic story of the Carrera with something different. To celebrate the collection’s 60th anniversary, we’ve rel...

19 Dec 202314min

Season 2: TAG Heuer and the ocean | This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer...

13 Juli 20235min

Season 2: TAG Heuer and the ocean | In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and th...

13 Juli 20236min

Season 2: TAG Heuer and the ocean | In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie &...

13 Juli 20236min