CR101: The legacy of three centuries of innovation with Sandeep Seeripat, CIO at Twinings

CR101: The legacy of three centuries of innovation with Sandeep Seeripat, CIO at Twinings

Traditional businesses are transforming to enhance consumer engagement and operational efficiency by integrating advanced technologies, helping them stay competitive in the digital age; how can technology best support this transformation?


This week, Dave, Esmee and Rob talk to Sandeep Seeripat, CIO at Twinings about how the 300-year-old tea company is undergoing a business transformation. They explore strategies to enhance consumer engagement and operational efficiency, and how Twinings is repositioning itself in the digital world.

TLDR
00:40 Introduction of Sandeep Seeripat
04:03 Rob is confused about by the AI's overly sycophantic behavior
07:20 Conversation with Sandeep about three Centuries of Innovation at Twinings
43:18 What if brands created with the sensitivity of an artist?
53:25 Capture that perfect picture in South Africa

Guest
Sandeep Seeripat: https://www.linkedin.com/in/sandeepseeripat/

Hosts
Dave Chapman: https://www.linkedin.com/in/chapmandr/
Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/
Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/

Production
Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/
Dave Chapman: https://www.linkedin.com/in/chapmandr/

Sound
Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/
Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/

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