The Brief Ep25: Jammie Dodgers LIVE at MAD//North - Keeping a 70-year-old brand young at heart
How do you keep a 70-year-old brand feeling fresh, relevant, and full of energy? In this special live episode of The Brief, recorded at MAD//North, we share the story behind Jammie Dodgers and how emb...
16 Apr 18min
The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space
The non-alcoholic beverage sector isn’t just about ‘not drinking’ anymore - it’s about more and better choices, superior flavours, and a fundamental shift in social culture.In this episode of The Brie...
17 Feb 52min
The Brief Ep 23: The Brief Unwrapped – A Year in Review
In this special wrap-up episode, host Ellis Bird takes us on a journey through the highlights of 2025. From exploring the power of consistency with System1 to diving into the $9.7 trillion escape econ...
10 Dec 202515min
The Brief Ep 22: The power of play – achieving creative effectiveness
What if the key to unlocking brand growth was simply… having more fun? In this episode of The Brief, we share a live recording from our recent Effectiveness Well Told event, an incredible gathering of...
25 Nov 202525min
The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category
Forget rolling hills and apple-picking clichés, Crumpton Oaks is redefining the cider game! From the bold 2022 Straight Outta Crumpton campaign, a clever twist on N.W.A.'s iconic track, to the vibrant...
21 Okt 202553min
The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships
We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opp...
8 Sep 202551min
The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen
An estimated 14,000 tons of sunscreen end up in the world’s oceans every year, and as many as 80% of ordinary sunscreens contain chemicals that contribute to coral bleaching and dying reefs. But what ...
28 Maj 202537min
The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy
Whether it’s small moments throughout the day, or a big adventure, the need for escape is a fundamental human behaviour which has resulted in a $9.7 trillion economy. One that brands, both in traditio...
23 Apr 202543min
