Sephora & Lyft Partnership: Omnichannel Genius Or Well-Spun Marketing? | Fast Five Shorts

Sephora & Lyft Partnership: Omnichannel Genius Or Well-Spun Marketing? | Fast Five Shorts

Sephora offers $20 Lyft credits to drive customers to stores during Prime Day week. Our hosts analyze whether this "delivered to beauty" campaign represents innovative omnichannel thinking or just smart marketing spin that luxury retailers have done for decades. Sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital.

📌 Sephora's Prime Day counter-strategy

📌 Historical context of luxury retail car services

📌 Target audience and marketing effectiveness

📌 Sustainability of the approach


For the full episode head here: https://youtu.be/IHX4xxVvFJs


#sephora #lyft #luxuryretail #primeday #marketingstrategy #beautyretail

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Kohl’s Has A New CEO, Perplexity Goes Shopping & The WSJ Calls Target ‘Dull’

Kohl’s Has A New CEO, Perplexity Goes Shopping & The WSJ Calls Target ‘Dull’

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In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, A&M’s Lakshman Lakshmanan and Chris Creyts, joined Chris and Anne to discuss:The wide-ranging significance of Walmart offering same-day prescription delivery and making it free for Walmart+ members (Source)Amazon’s new “Amazon Grocery” store in Chicago and how it fits into Amazon’s growing ever more confusing grocery strategy (Source)If U.S. consumers really need a new, smaller incarnation of a Bed Bath & Beyond store (Source)BuyBuy Baby shuttering all its stores and whether going it alone via online is a good long-term solution (Source)And closed with an examination of why in the world Chick-fil-A would launch a new entertainment app (Source)There’s all that, plus we rank Halloween candy, discuss which food we would most like to bring with us into space, and pay homage to the LinkedIn Lunatics subreddit!P.S. Join us at Manifest: The Future of Supply Chain & Logistics conference in February where 300+ thought leaders will share their insights in over 130 engaging sessions! View the just announced agenda & SAVE $200 on the current registration rate ($800 off the on-site rate!) by visiting ManifestVegas.com/SaveWithOmniTalk. P.P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/P.P.P.S. Also be sure to check out our podcast rankings on Apple Podcasts and on FeedspotMusic by hooksounds.com

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This week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, Chris and Anne took to the Windy City to discuss:Grabango calling it quits and what it means for the future of Just Walk Out-like tech (Source)Exciting new AI updates from Google Shopping (Source)Amazon’s decision to unify its e-commerce efforts across Amazon.com, Amazon Fresh, and Whole Foods (Source)JD Sports new reJD resale effort (Source)And closed with a look at why Amazon adding a microwarehouse to a Whole Foods in Pennsylvania could be a horrible idea for Whole Foods shoppers in the long-run (Source)There’s all that, plus childhood career dreams, a ranking of quick-serve fried chicken restaurants, and when was the last time Anne snapped into a Slim Jim.Music by hooksounds.com

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