Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Jared Cotter on How Shaboozey Is Opening Doors in Country Music

Inside the Playbook: Jared Cotter on How Shaboozey Is Opening Doors in Country Music

In this conversation, Jared Cotter and I dig into the journey of breaking into country music and why authenticity always wins.We talk about how Shaboozey carved out his space in Nashville, the importa...

7 Sep 202512min

Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has

Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has

In this conversation, Jared Cotter and I dig into the world of music publishing and what it really takes to build a sustainable career.Jared shares his perspective as both a songwriter and a manager —...

5 Sep 202512min

Inside the Playbook: Jared Cotter on Managing After a Hit Record

Inside the Playbook: Jared Cotter on Managing After a Hit Record

In this conversation, Jared Cotter and I break down the making of Shaboozey’s “A Bar Song (Tipsy).”We talk about the creative spark, the key moments that shaped the record, and what it takes to recogn...

4 Sep 202521min

The Manager’s Playbook 037: Jared Cotter - Shaboozey, Paul Russell, Jay Sean, Building Superstars Independently, Shaboozey’s Rise, Country Music & Leadership Lessons

The Manager’s Playbook 037: Jared Cotter - Shaboozey, Paul Russell, Jay Sean, Building Superstars Independently, Shaboozey’s Rise, Country Music & Leadership Lessons

Jared Cotter is the manager behind one of the biggest independent success stories of the decade.In this episode, we talk about how Shaboozey’s “A Bar Song (Tipsy)” made history, spending 19 weeks at #...

2 Sep 20251h 20min

Inside the Playbook: Loren Medina on How to Pitch as an Artist

Inside the Playbook: Loren Medina on How to Pitch as an Artist

In this episode of The Manager’s Playbook, publicist Loren Medina unpacks the evolving music industry and what independence really means for artists today. She challenges the myth that signing to a la...

1 Sep 202518min

Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy

Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy

In this clip of The Manager’s Playbook, publicist Loren Medina talks about what it’s really like to work with record labels from the outside. She explains why so many label teams lack long-term strate...

31 Aug 202519min

Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry

Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry

In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She r...

29 Aug 202516min

Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist

Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist

In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigatin...

28 Aug 202522min

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