Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

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Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Sh...

11 Maj 202510min

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space

The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From worki...

10 Maj 202510min

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read

The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether y...

9 Maj 20258min

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025

The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to at...

8 Maj 20258min

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build ...

7 Maj 202511min

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business

The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist tea...

6 Maj 202516min

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around...

5 Maj 202511min

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