Google Engineer Reveals the SEO Algorithm

Google Engineer Reveals the SEO Algorithm

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world. TIME-STAMPED SHOW NOTES (00:00) Understanding Google's Ranking Algorithm (02:58) The Importance of Narrative in Organizations (06:08) Controlling Corporate Narratives (09:00) The Power of Storytelling in Business (11:42) Misinformation and Its Impact on Society To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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Why Intelligence Pales In Comparison To This

Why Intelligence Pales In Comparison To This

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat...

8 Jan 18min

How you should price yourself as an operator-creator

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In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...

7 Jan 28min

CEO Says Running Company Is a Sh*t Sandwich Everyday

CEO Says Running Company Is a Sh*t Sandwich Everyday

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO p...

6 Jan 22min

Companies Are Not Hiring In 2026

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Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. Th...

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Why X Crushes Meta's Threads

Why X Crushes Meta's Threads

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs vari...

1 Jan 26min

How Nano Banana Saved Google

How Nano Banana Saved Google

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from ...

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The 7 Powers Of Business

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Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econom...

30 Dec 202520min

How Marketing Will Completely Change in 2026

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Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs...

29 Dec 202519min

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