Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Feb 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

Avsnitt(471)

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Oisin Lunny is an award-winning marketer, webinar and podcast host, MC, public speaker, virtual event consultant, and journalist. His work has been read over half a million times as a senior contribut...

11 Feb 202148min

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Paris Smith’s career in online gaming spans more than two decades, which includes more than 12 years as CEO of Pinnacle (www.pinnacle.com), one of the world’s most respected online bookmakers. Paris’ ...

10 Feb 202143min

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Ulrik Bengtsson was appointed CEO of WilliamHILL on 30 September 2019, having been appointed CEO Designate on 5 September 2019. He had joined the Group as Chief Digital Officer and a member of the Gro...

9 Feb 202125min

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Kresimir Spajic is Senior Vice President of Online Gaming for Hard Rock International. Spajic is responsible for leading the vision, strategy and operational execution behind the brand’s investment ac...

9 Feb 202151min

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning ti...

4 Feb 20212h 16min

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

David Flynn is a Management Executive with over 17 years of iGaming experience across both B2B and B2C verticals of the Online Gaming market. Currently, David is responsible for the strategic directio...

29 Jan 20211h 10min

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Jan 20211h 17min

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. He has launched his new iGaming ope...

13 Jan 20211h 15min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
borsmorgon
rss-borsens-finest
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
tabberaset
bathina-en-podcast
fill-or-kill
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers