Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Feb 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


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This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

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#18 - Martin Collins, Director of Business Development GiG

#18 - Martin Collins, Director of Business Development GiG

With 2 decades of experience in digital markets, Martin has a passion and drive to help organisations flourish. Through both internal and external strategic analysis, he can drive positive improvement in performance, as well as help identify new business opportunities. Always remaining one step ahead, Martin empowers organisations to truly perform and drive revenue and growth.

25 Aug 202046min

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

Martin Lycka, solicitor, is Director of Regulatory Affairs at GVC Holdings. Martin has been senior legal and regulatory advisor to global listed gambling business for over 10 years. He serves as Vice President of the German Online Casino Association, a Board member of the EGBA as well as a Trustee of the GVC Global Foundation and the GVC Foundation US.

18 Aug 20201h 3min

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Duringa recent iGaming NEXT: Power Hour, Pierre discusses how to nagivate through the current challenges in order to win the year 2030, with Tsachi Maimon, CEO of Aspire Global.

12 Aug 202031min

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

Scott joined Hero Gaming April 2020 as CMO. Prior he was CPO and then of language learning app, Lingvist. Prior to Lingvist, Scott Joined Gamesys as Chief Product Owner and went on to lead Virgin Poker as Business Owner and Head of Marketing. Previously he was co-founder and CEO of Flying Rhino Studios, Divide by Zero Games, and Tenacious Games; and co-founder/CPO of Bobber Interactive. Scott loves startups and mentors for Techstars & other incubators around the world, (Seattle, New York, London, Paris, Tallinn, and Berlin)

6 Aug 202052min

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

In this fireside chat, Pierre & Pontus Lindwall discuss if the iGaming industry will consolidate into only a few powerful players

5 Aug 202022min

#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

Sam Brown has been in iGaming since 2004, working across numerous verticals on both operator and supplier side. Sam has been involved in start-ups and also held senior roles at major listed companies. He has a passion for gambling both personally and professionally, which today Sam channels into his role as the Chief Commercial Officer of Hero Gaming.

22 Juli 20201h 5min

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

CEO and one of the two co-founders of Push Gaming, James Marshall started up the company in 2010. Highly passionate about games, and dedicated to offering premium quality entertainment products, James firmly believes that in business, "it is always the end-user who decides the way forward". This approach and focus on players, coupled with his extensive years of experience within the industry, is what has led to the continuous innovation and success that the company continues to enjoy today.

14 Juli 202049min

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

9 Juli 202058min

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