The Business Credit and Financing Show18 Juli 2025

Glenn Poulos: Unlocking Sales Success: Expert Tips to Overcome Challenges and Win Customers

Glenn Poulos is a seasoned sales leader and entrepreneur with over four decades of experience. He began his career in 1985 as a technical sales rep and quickly found his passion in customer-facing roles. In 1991, he founded his first company, mmWave Technologies Inc., and later served as President of Anritsu Electronics Ltd. for nine years. In 2007, Glenn founded Gap Wireless, which became a leading distributor for the mobile broadband and test & measurement equipment markets. He successfully sold the company to NWS in 2022.

Throughout his career, Glenn has spent thousands of hours in the field, working closely with customers and mentoring sales teams. His hands-on experience has given him a deep understanding of what it takes to start, scale, and succeed in business. Glenn is particularly passionate about sales strategy, consumer behavior, and the emotional drivers behind decision-making, which has helped him create and lead several successful companies.

Now, Glenn is exploring new opportunities to share his expertise. Whether through collaborations, podcast appearances, or speaking to sales teams, he brings a proven, results-driven approach. In his personal life, Glenn enjoys hiking, skiing, and playing pickleball near his home in Toronto, Ontario.

During the show we discussed:

Use the WSP method to make your product more attractive
Get sales reps to dig deeper at the start of each call
Handle 10 types of tough customers with ease
Avoid common sales negotiation mistakes
Stop costly sales mistakes before they happen
Keep your sales reputation strong under pressure
Turn objections into closed deals

Resources:

https://glennpoulos.com/

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