155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment

155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment

In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment. Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment. In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana. What communicators can learn from the rapid response of Amtrak and how ...

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Avsnitt(387)

Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother. This is an episode about stand...

21 Aug 29min

Brad Pitt Owns This Article

Brad Pitt Owns This Article

Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it. The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Pe...

14 Aug 27min

Nicole LaPera's Crisis Is Not The Throuple

Nicole LaPera's Crisis Is Not The Throuple

A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote ...

7 Aug 30min

Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a seco...

3 Aug 24min

Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a m...

27 Juli 30min

The Justin Baldoni Video Worked Because It Didn't Look Like PR

The Justin Baldoni Video Worked Because It Didn't Look Like PR

Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People m...

17 Juli 37min

What Everyone Missed About Graham Platner

What Everyone Missed About Graham Platner

Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday m...

10 Juli 37min

The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack

The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack

This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the c...

3 Juli 24min

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