Best of Digicon Pop: Media And Digital Trends for 2022
Welcome to another episode of our Best of DigiCon Pop! In this episode, the Head of Creative and Media in Singapore and Regional Media Lead of KANTAR's Pablo Gomez will talk about the media and digita...
20 Jan 202228min
Episode 8 - How Communities Help in Marketing
Welcome to another episode of DigiPod! In this episode, we'll dive deep into the popular communities you see online such as Home Buddies, Let's Eat Pare and Masarap Ba? These groups have massive membe...
13 Jan 20221h 10min
Best of Digicon Pop: Future You and I : A World in Programmatic
In another episode of Best of DigiCon Pop Series, Arshan Saha talks about the future of marketing with the help of programmatic advertising. How can technology become more complex and relevant, how ca...
20 Dec 202120min
Best of Digicon Pop: Enter the Metaverse
In the first part of our Best of DigiCon Pop series, Michael Patent of Culture Group talks about Web3 as we enter the metaverse. How can you utilize this in terms of marketing and what are the things ...
17 Dec 202125min
Episode 7 - Is Humour Marketing Effective in the Philippines?
An international pollster in 2018 named the Philippines as the 3rd happiest country in the world. At times, the optimistic side of Filipinos reflects through social media memes and punchline jokes tha...
9 Dec 20211h 9min
Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing
With lockdown driving more people than ever to electronic entertainment, gaming has exploded on every platform imaginable. As brands move to capitalize, Digipod discusses a whole new world of marketin...
3 Sep 202155min
Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness
Which metrics matter when it comes to determining actual effectiveness, and how can brands make the most of all the data available to them? To find the answers,DigiPod asks Ogilvy & Mather Strategy Di...
12 Aug 202156min
