19. Comms fit for the public - learn from Virginia Chachati, Pharmacist & Clinical Content Creator
Code Clarity19 Okt 2023

19. Comms fit for the public - learn from Virginia Chachati, Pharmacist & Clinical Content Creator

When it comes to pharma materials, we know our intent vs the impression to readers can be different! This can lead to:


  • not getting the right message across
  • difficulty getting engagement from the right audience
  • the risk of saying something that could be harmful or against the rules



Pharma can learn so much from Virginia Chachati - a pharmacist, medical writer and social media clinical content creator:

Þ She was the first pharmacist to collaborate with the NHS on their YouTube Health Shorts content.

Þ She places huge importance on the trust, accessibility and credibility of health content.

Þ Language, tone, and format are key (over-simplification is not the solution).

Þ She believes in pharma getting their STRATEGY right with video content and taking advantage of the opportunity to grow their online presence.

Connect with Virginia on LinkedIn for more advice: https://www.linkedin.com/in/virginiachachati/

Check out Virginia’s content on YouTube: https://www.youtube.com/channel/UC0ocvpSF-Hgf-NfQp55G1Jg

Check out Virginia's content on Instagram: https://www.instagram.com/pharmacistvirginia/

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