Special Feature: Math & Magic - The Real Story of MTV: Founder’s Edition

Special Feature: Math & Magic - The Real Story of MTV: Founder’s Edition

Today MTV is a cultural institution, and this summer MTV is celebrating its 40th anniversary! But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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#584 - 'Winnie Cooper' Danica McKellar on The Wonder Years, Breaking Rib on DWTS & Her 36-Hour Labor

#584 - 'Winnie Cooper' Danica McKellar on The Wonder Years, Breaking Rib on DWTS & Her 36-Hour Labor

Danica McKellar sits down with Bobby Bones to talk about what life was really like growing up as Winnie Cooper on The Wonder Years, how she handled fame at such a young age, and why she never fully sa...

10 Mars 57min

#583 - Ashley McBryde on Rehab after Almost Dying, Recovery & Opening a NA Bar on Broadway

#583 - Ashley McBryde on Rehab after Almost Dying, Recovery & Opening a NA Bar on Broadway

Country music star Ashley McBryde sits down with Bobby and gets real about the lyrics that forced her to admit she wasn’t okay and the moments that followed when her drinking went from “after the show...

5 Mars 1h 6min

#582 - Morgan Evans on Public Divorce, Ayahuasca Experience & Healing

#582 - Morgan Evans on Public Divorce, Ayahuasca Experience & Healing

Morgan Evans joins Bobby for an open conversation about navigating a very public divorce and the personal fallout that followed. He talks about going through heartbreak in the spotlight, feeling misun...

3 Mars 58min

#581 - Luke Combs on Money, Fame & Giving Bobby New Dad Advice

#581 - Luke Combs on Money, Fame & Giving Bobby New Dad Advice

Luke Combs joins Bobby and gets real about growing up, his rise from small-town gigs to stadium stages, and the side of fame most fans don’t see. He shares stories from his early years from living wit...

26 Feb 1h 12min

#580 - Mariana van Zeller on Gaining Cartel Trust, Scammers & US Drug Crisis 

#580 - Mariana van Zeller on Gaining Cartel Trust, Scammers & US Drug Crisis 

Investigative journalist Mariana van Zeller joins Bobby to break down what it really takes to gain the trust of cartels operating in and around the U.S. and why no story is ever worth a life. She shar...

24 Feb 47min

#579 - Milo Ventimiglia on His First Big Yes, Gilmore Girls & This Is Us

#579 - Milo Ventimiglia on His First Big Yes, Gilmore Girls & This Is Us

Actor Milo Ventimiglia sits down with Bobby and shares what he learned working alongside Will Smith, then breaks down the TV breakthroughs that changed his life—from getting on the map with Gilmore Gi...

19 Feb 1h 12min

#578 - Stephen Wilson Jr. on Going from Scientist to Musician and Turning Tragedy Into Art

#578 - Stephen Wilson Jr. on Going from Scientist to Musician and Turning Tragedy Into Art

Stephen Wilson Jr. joins Bobby to tell the wild path that took him from the science world to writing songs for a living. He talks about what he did before music, why he finally took the leap, and how ...

17 Feb 1h 8min

#577 - Kaitlin Butts on “You Ain’t Gotta Die” Going Viral + Stage Vulnerability

#577 - Kaitlin Butts on “You Ain’t Gotta Die” Going Viral + Stage Vulnerability

Kaitlin Butts sits down with Bobby to break down how “You Ain’t Gotta Die” went from a song in her set to the one people show up already knowing—thanks to a viral moment, a karaoke run-in, and a sound...

12 Feb 1h 4min

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