#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Jan 202322min

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Tom Madden and Bindu Gupta, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

24 Jan 202318min

Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Send us a textLoyalty360's Mark Johnson interviews Nina Rose, The Lacek Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

17 Jan 202311min

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Send us a textLoyalty360 interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

10 Jan 202315min

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send us a textLoyalty360's Mark Johnson interviews Mladen Vladic, FIS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Jan 202319min

Navigating Togetherness in a Post-Covid World

Navigating Togetherness in a Post-Covid World

Send us a text Loyalty360 CEO Mark Johnson spoke with author and event specialist Doug Binder about his recent publication, and what the new dynamics of gatherings mean for the future of business events, especially as it relates to customer loyalty.

2 Dec 202224min

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Send us a textLoyalty360's Mark Johnson interviews Nick Casares, PolyientX, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

29 Nov 202216min

The Art of Loyalty: Profiting from Creativity

The Art of Loyalty: Profiting from Creativity

Send us a textLoyalty360 CEO Mark Johnson spoke with Miriam Schulman about her upcoming book release, “ARTPRENEUR: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity,” coming to bookstores this January, and how the ideas presented can be carried over into the business world and more importantly, into brand loyalty.

21 Nov 202228min

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