#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live | Sandeep Bhanote, Fiserv

Loyalty360 Loyalty Live | Sandeep Bhanote, Fiserv

Send us a textLoyalty360's Mark Johnson interviews Sandeep Bhanote, Fiserv, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

18 Okt 202213min

Diners Line Up for Pizza Buffet Rewards

Diners Line Up for Pizza Buffet Rewards

Send us a textCourtney Boone is the Digital Marketing Manager at Pizza Ranch, one of the Midwest’s largest pizza chains with over 210 locations in 14 states, and home of the loyal fan-favorite pizza buffet. Loyalty360 CEO Mark Johnson met with Courtney Boone to discuss the restaurant’s customer loyalty efforts, its latest FunZone Rewards, and how changes in the consumer landscape have impacted brand loyalty.

18 Okt 202210min

Loyalty Expo Award Winner – MGM Resorts

Loyalty Expo Award Winner – MGM Resorts

Send us a textAnil Mansukhani is the Vice President of Loyalty Marketing, and Traci Mason is the Vice President of Brand Marketing at MGM Resorts. MGM Rewards, the brand’s reimagined loyalty program, was the Platinum Award winner at the 2022 Loyalty360 Awards in the Creative Campaign category.

14 Okt 20229min

Loyalty360 Loyalty Live | Stephanie Meltzer-Paul, SessionM

Loyalty360 Loyalty Live | Stephanie Meltzer-Paul, SessionM

Send us a textLoyalty360's Mark Johnson interviews Stephanie Meltzer-Paul, SessionM, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

11 Okt 202218min

Loyalty360 Loyalty Live | David Andreadakis, Kobie

Loyalty360 Loyalty Live | David Andreadakis, Kobie

Send us a textLoyalty360's Mark Johnson interviews David Andreadakis, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Sep 202216min

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Send us a textLoyalty360's Mark Johnson interviews Bill Schneider, SheerID, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

15 Sep 20229min

Live on the Scene+ - Loyalty Program Shows No Signs of Slowing

Live on the Scene+ - Loyalty Program Shows No Signs of Slowing

Send us a text Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian households. Loyalty360 CEO Mark Johnson met with Matthew Seagrim, Senior Vice-President of Scene+, about the company’s growth, its recent launch with Empire Company Limited, and the challenges and opportunities in customer loyalty in th...

14 Sep 202222min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send us a text Loyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Contribute to the 2023 Customer Loyalty Report! For those interested in contributing to the 2023 Global Customer Loyalty Report, you will find the survey link here: https://antavo.com/loyalty-report-survey/?partner=l360lli The survey is open through September 30, 2022, and takes about 9 minutes to complete. Those w...

13 Sep 202210min

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