Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget
Send us a text Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing. Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumer...
13 Okt 202125min
Jack in the Box is “Jack of All Trades” in Loyalty Offerings
Send us a textRyan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack loyalty program and other customer engagement efforts. Read the full article HERE.
12 Okt 202125min
Schnucks Rewards Using Technology to Enrich Customer Experience
Send us a textAnn Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin.Loyalty360 CEO Mark Johnson spoke with Ehnert about Schnucks Rewards and the various efforts to innovate their loyalty program.
6 Okt 202112min
Western Union Speaker Preview at Loyalty360 Expo
Send us a textWestern Union’s Harveer Singh and Lucy Donaldson speak about being a presenter at the 2021 Loyalty Expo in October.Singh and Donaldson spoke with Loyalty360 CEO Mark Johnson about being part of Loyalty360 Brand Member Roundtables: The Challenges and Opportunities of Launching a Successful International Customer Loyalty Program.To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.
5 Okt 202112min
Papa John’s Loyalty Program Earning Big Slice of Brand Revenue
Send us a textLisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021.Loyakty360 CEO Mark Johnson spoke with Hallam about Papa John’s latest promotion, their Papa Rewards program, and their planned customer engagement efforts. Read the article HERE.
1 Okt 202113min
rue21 Seeing Big Growth with Rewards and Loyalty Efforts
Send us a textJulia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards program. Read the article HERE.
30 Sep 202125min
Loyalty Live - Guy Cierzan, ICF Next
Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.
28 Sep 202114min
Salata Salad Kitchen Rolls Out New App to Freshen Loyalty Program
Send us a textAllison Cocker is the Communications Manager at Salata Salad Kitchen, a built-to-order salad kitchen with over 80 locations.Loyalty360 CEO Mark Johnson spoke with Cocker about Salata Salad Kitchen’s loyalty and customer engagement efforts. Read the feature story HERE.
24 Sep 202121min
