#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live - Martha Cohen, Kobie

Loyalty360 Loyalty Live - Martha Cohen, Kobie

Send us a text Loyalty360's Mark Johnson interviews Martha Cohen, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, a...

30 Juni 202120min

Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program

Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program

Send us a textNikki Rasmussen is Director of Digital Marketing for Fuzzy’s Taco Shop, which has nearly 150 locations across the country.Mark Johnson, CEO of Loyalty360, had the chance to talk with Rasmussen about Fuzzy’s Taco Shop and their Rewards program and what is next in their efforts to engage customers.

29 Juni 202118min

Loyalty360 Loyalty Live - Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - Tim Glomb, Cheetah Digital

Send us a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questi...

22 Juni 202120min

Hagerty Drives Memberships with Loyal Auto Enthusiasts

Hagerty Drives Memberships with Loyal Auto Enthusiasts

Send us a textStuart Foster is the President of Automotive and Affinity of Hagerty, an automotive enthusiast brand offering integrated membership products and programs. Based in Traverse City, Michigan, the company has over 1,600 employees in the U.S., Canada, the U.K., and Germany.Loyalty360 CEO Mark Johnson spoke with Foster about the Hagerty member engagement programs and how it plans to grow those numbers for its program.

21 Juni 202135min

Loyalty360 Loyalty Live -  Rachel Bicking, Tenerity

Loyalty360 Loyalty Live - Rachel Bicking, Tenerity

Send us a text Loyalty360's Mark Johnson interviews Rachel Bicking, Tenerity to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask question...

18 Juni 202119min

Loyalty360 Loyalty Live - Bindu Gupta, Comarch

Loyalty360 Loyalty Live - Bindu Gupta, Comarch

Send us a text Loyalty360's Mark Johnson interviews Bindu Gupta, Comarch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, a...

15 Juni 202117min

Overstock Listens to Way Customer Speaks to Spur Growth

Overstock Listens to Way Customer Speaks to Spur Growth

Send us a textJimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and a Silver in the Technology and Trends category.Loyalty360 CEO Mark Johnson spoke with Budnik about winning the awards and what the future holds for customer engagement at Overstock.

14 Juni 202126min

Loyalty360 Loyalty Live - Hye-Joo Kim, Evolving Systems

Loyalty360 Loyalty Live - Hye-Joo Kim, Evolving Systems

Send us a text Loyalty360's Mark Johnson interviews Hye-Joo Kim, Evolving Systems to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask que...

8 Juni 202113min

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