#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Send us a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questi...

21 Maj 202122min

Ideal Image Using Memberships to Personalize with Consumers

Ideal Image Using Memberships to Personalize with Consumers

Send us a textDavid Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others.Loyalty360 CEO Mark Johnson spoke to Prokupek about Ideal Image’s customer engagement efforts and strategies. Click HERE to read the feature article.

20 Maj 202125min

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Send us a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube...

18 Maj 202126min

ExxonMobil Leverages Data to Predict Consumer Behavior

ExxonMobil Leverages Data to Predict Consumer Behavior

Send us a textYan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide.Loyalty360 CEO Mark Johnson caught with Côté to discuss ExxonMobil’s customer loyalty and engagement programs and what is in store next for the brand. Read the interview HERE.

17 Maj 202124min

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Send us a text Loyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ...

14 Maj 202121min

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send us a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the li...

11 Maj 202121min

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Send us a text Loyalty360's Mark Johnson interviews Andrew Pine, Global Director, Excite!, Porsche Cars North America to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on L...

7 Maj 202127min

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Emil Sarkissian, CEO at Loyalty Methods

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Emil Sarkissian, CEO at Loyalty Methods

Send us a text Loyalty360's Mark Johnson interviews Emil Sarkissian, CEO at Loyalty Methods to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channe...

5 Maj 202130min

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