#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Send us a textLoyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

23 Dec 202025min

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

23 Dec 202024min

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

23 Dec 202028min

Preferred Rewards Delivers Big Numbers for Bank of America

Preferred Rewards Delivers Big Numbers for Bank of America

Send us a text When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings...

21 Dec 202021min

Sodexo Uses Employment Engagement to Highlight the ‘How

Sodexo Uses Employment Engagement to Highlight the ‘How

Send us a text Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital industries. Loyalty360’s Mark Johnson recently spoke with Dave Trombetta, Senior Marketing Manager for Universities West; Tiffany Darden, Senior Marketing Manager for Universities West; and Amanda Krabbenhoft, Sodexo’s Area Marketing Manager...

18 Dec 202023min

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39 states.

11 Dec 202029min

GPM Grows Convenience Stores Loyalty Through M&A

GPM Grows Convenience Stores Loyalty Through M&A

Send us a textLoyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about their role as a rapidly growing leader in the U.S. convenience store industry.

8 Dec 202036min

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Send us a textInComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.In this podcast, Loyalty360 CEO Mark Johnson talks with Dave Etling, the Senior Vice President and General Manager of InComm InCentives, about various topics related to customer loyalty.

7 Dec 202017min

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