Two Simple Principles to Get Your Startup Noticed, and How to Apply Them (w/ Product Hunt CEO Rajiv Ayyangar)

Two Simple Principles to Get Your Startup Noticed, and How to Apply Them (w/ Product Hunt CEO Rajiv Ayyangar)

Getting noticed is harder than ever, but Rajiv Ayyangar (CEO, Product Hunt) says most startups fail for a surprisingly simple reason: lack of clarity and velocity.


In this episode of The Startup Podcast, Rajiv explains what separates breakout startups from the thousands that never gain traction. Drawing on insights from hundreds of Product Hunt launches, Rajiv shares how to craft a tagline that resonates, why launching early (and often) is critical, and how velocity builds a powerful feedback flywheel that accelerates growth.


He also shares what Product Hunt’s biggest winners did differently, why clarity forces better product thinking, and how AI tools are changing the speed of iteration, giving today’s founders a unique advantage if they use them correctly.


In this episode:

  • Learn why clarity beats hype every time
  • How to craft a tagline that drives viral traction
  • Why velocity builds trust and better user feedback
  • The power of launching early (and re-launching often)
  • Lessons from Notion, Superbase & other Product Hunt standouts


Whether you’re planning your first launch or trying to reignite growth, this conversation is packed with actionable lessons for founders who want to stand out.


The Pact

  • Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
  • Follow, rate, and review us in your listening app
  • Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe
  • Secure your official TSP merchandise at https://shop.tsp.show/
  • Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
  • Give us a public shout-out on LinkedIn or anywhere you have a social media following


Key links

Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

The Startup Podcast website: https://www.tsp.show/episodes/


Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/


Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/


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Edu: Engaging Young Employees - Do You Know How To Attract Bright Young Minds? w/ Dan Brockwell from Earlywork

Edu: Engaging Young Employees - Do You Know How To Attract Bright Young Minds? w/ Dan Brockwell from Earlywork

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Edu: Finding and Hiring Talent - Always Be Closing

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Edu: Finding a Co-founder - Avoid Choosing the Wrong Partner

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Edu: Technology vs. Product - The Power of Saying No

Edu: Technology vs. Product - The Power of Saying No

You’re a “tech” company, so you’re building technology, right? Wrong. Technology is merely the medium through which you are bringing a product to the world. In this episode, Chris and Yaniv talk about what it means to build a product, what that means for your relationship with customers, and the profound importance of learning how to say “no” to your customers.

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Edu: Picking the Right Business Model - Don't Prop up the Industry you Should be Disrupting

Edu: Picking the Right Business Model - Don't Prop up the Industry you Should be Disrupting

Have you followed your heart when choosing the business model for your startup? Or are you making the choice out of fear? Yaniv and Chris examine when to go B2B and when to go B2C, and how too many startups are selling to the very industry they should actually be disrupting. Episode overview: [1:44] Chris explains how the Netflix and Uber b2c business models made them so truly disruptive [7.22] Why pursue a full-stack disruption over a traditional B2B model? [11:16] Case study examples: Uber and Instagram’s success with customers [13:51] The consequences of moving from B2B to B2C [16:21] Aggregation theory and power of aggregating demand [29:01] The mirage of playing it safe in life and in business [29:53] How to bring investors on board with your b2c, full-stack disruption business model References: Stratechery blog - https://stratechery.com/

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Edu: Investing & Fundraising - The Truth About VC w/ Nick Crocker from Blackbird Ventures

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Chris and Yaniv have a discussion with Nick Crocker, General partner at Blackbird Ventures.  Together they discuss  The truth about "VC Value add" and how the wrong investor can be value destructive How founders and VCs partner over a multi-stage iterative game of growth Reference checking potential investors How founders imagine and build new products The importance of hiring operations and finance people The precious nature of a founder's attention and health And more!

21 Apr 202256min

Edu: Fundraising Basics Part 3 - Crafting your pitch

Edu: Fundraising Basics Part 3 - Crafting your pitch

Building compelling and clear fundraising narratives and pitch decks can be life and death for your startup.  In this episode, Yaniv and Chris discuss what a standard pitch deck narrative looks like and go deep on each slide and explain best practices and common mistakes when telling your story. They also talk about other important uses of the pitch deck that you might not have considered yet!

14 Apr 202253min

Edu: Fundraising Basics Part 2 - Avoid Selling Yourself Short

Edu: Fundraising Basics Part 2 - Avoid Selling Yourself Short

Knowing how to run a good fundraising process (and what to ask for) can make the difference between a glorious partnership that takes you to your next big milestone and serious resource constraint and a fractious relationship with investors. Getting this right is one of the highest leverage things and founder can do. In this episode, Chris and Yaniv discuss: Signaling: how to make yourself look credible How to run a fundraising process How to craft your ask (how much, for what valuation) How to pick your investors Article link: VCs Should Play Bridge

6 Apr 202252min

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