Unlocking How The Friend Zone Is Damaging Your Brand With Doug Zarkin

Unlocking How The Friend Zone Is Damaging Your Brand With Doug Zarkin

In this episode of Unlocked, Doug Zarkin shares his extensive experience in branding, discussing the evolution of brand perception, the importance of emotional connections with consumers, and the dynamics of brand loyalty. He emphasizes the need for brands to foster deep relationships with customers, moving beyond mere transactions to create lasting emotional bonds. The discussion also covers the significance of internal brand love among employees, the brand value equation, and the challenges faced by companies that fail to engage effectively with their customers.

Website: www.dougzarkin.com

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Avsnitt(187)

Thoughts Unlocked - I Wish I Could Be More Like Them

Thoughts Unlocked - I Wish I Could Be More Like Them

A deep dive into the misdiagnosis of work behaviors and the value of different thinkers. During coaching sessions, I've heard a lot of different emotions from clients, particularly frustration and hop...

6 Okt 20min

Unlocking Why Smart People Still Make Bad Decisions With Dr. Ricardo Valerdi

Unlocking Why Smart People Still Make Bad Decisions With Dr. Ricardo Valerdi

In this episode of Unlocked, Skot sits down with Dr. Ricardo Valerdi, engineer, sports scientist, University of Arizona professor, and author of *The Five Tool Team*, to unpack the psychology behind d...

29 Sep 37min

Unlocking Why Smart Leaders Weaponize Resilience With Nikki Langman

Unlocking Why Smart Leaders Weaponize Resilience With Nikki Langman

In this episode of Unlocked, Skot sits down with international speaker and emotional intelligence expert Nikki Langman to unpack what psychological safety really means (and what it doesn't). Nikki sha...

22 Sep 47min

Unlocking Why Leadership Is Lonelier For Women With Lindsay Pinchuk

Unlocking Why Leadership Is Lonelier For Women With Lindsay Pinchuk

Why does leadership feel lonelier for women and what does community actually fix? In this episode of Unlocked, host Skot Waldron sits down with award-winning entrepreneur and Dear FoundHer... founder ...

15 Sep 45min

Thoughts Unlocked - How Stress Breaks Trust

Thoughts Unlocked - How Stress Breaks Trust

Stress doesn't create cracks in your culture. It reveals them. When teams are under pressure, trust can quickly turn into blame, assumptions, longer email threads, and people protecting themselves ins...

8 Sep 15min

Unlocking The Secret Behind The Apple Store With Ron Johnson

Unlocking The Secret Behind The Apple Store With Ron Johnson

Most people think the Apple Store succeeded because of great design. Ron Johnson says that's only half the story. The real secret was something much more personal. In this episode, Ron Johnson, the ma...

1 Sep 1h 1min

Thoughts Unlocked - You Have Enough Time

Thoughts Unlocked - You Have Enough Time

"I don't have time." We say it all the time. But what if time isn't actually the problem? In this episode of Thoughts Unlocked, I'm challenging the idea that we don't have enough time. The real issue ...

25 Aug 18min

Unlocking Why Work-Life Balance Might Be The Wrong Goal With John Azar

Unlocking Why Work-Life Balance Might Be The Wrong Goal With John Azar

Building a business, coaching practice, or consulting career can feel like a constant tug-of-war between ambition and balance. You want to grow, serve clients, make the thing work and also not become ...

18 Aug 44min

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