Pitch to Product22 Juli 2025

How to Design a Product People Love

Design is the first step in our Accelerator Program here (learn more about the program: • How to Go From Product Idea to Business FA... ) at 52 Launch, a company focused on bringing your product and business to life. Listen to this episode to learn why design of your product is one of the most critical steps for an entrepreneur to ensure the product is designed correctly and with function and purpose to sell in the space. Aaron and Norm sit down with Kyle and Mike from our product design team to find out why this process is so important and the steps it takes to make an entrepreneur successful in the space.

00:00 - Intro
00:29 - Welcome Kyle and Mike
00:53 - What are the first steps when designing a product?
01:30 - What kind of sketch should you do at home?
02:20 - At what point is the design viable?
02:48 -Navigating a sketch that's already designed
03:28 - How important is user research?
04:00 - Budget with designing a product
07:00 - How to overcome someone who has over-designed
09:00 - Mistakes in designing a product
10:30 - Balancing functionality and looks of a product
12:30 - Involving engineers in a project and difference between industrial design
14:00 - Overcoming an oversaturated market
17:00 - Differences in prototype and Market Viable Product
19:00 - Working with factories
21:00 - How long does the design phase take?
25:00 - Most important in working together
29:00 - Using AI when designing a product

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