The ADHD Channel for Women24 Juli 2025

The R-word is back: How do you get people to care? | Part 1 | Hyperfocus

Last year, Rae and Cody at Team Hyperfocus noticed something unnerving: The R-word was coming back into public discourse. People, especially people in power, seemed to be using it more often, and more freely.

We weren’t the only ones who’d spotted this upsetting trend. Researchers, disability advocates, and other journalists were also concerned. If this word, long considered a slur, was being used by some very powerful people, what did that mean for people with disabilities?

So we dove in, talking to researchers, members of the community, and even a famous comedy writer. (You’ll see!) And we surfaced with another, deeper question:

If the R-word can, and does, cause harm, how do you get people to care?

Related resources

Spread the Word campaign
Disability Discourse Matters
The ‘R-Word’ Is Back. How a Slur Became Renormalized (Special Olympics)
Rosa’s Law

We love hearing from our listeners! Email us at hyperfocus@understood.org.

As kids head back to school, it's a good time to remember: not every student experiences the classroom the same way. Through My Eyes, a free interactive experience from Understood, lets you step into a day in the life of a kid with ADHD, dyslexia, or dyscalculia. See their strengths and challenges in a whole new way. Try it out here.

Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give

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