Who Should Take Herbal Ecstasy Supplements? (The Billion-Dollar Backstory) : 1306

Who Should Take Herbal Ecstasy Supplements? (The Billion-Dollar Backstory) : 1306

What is Herbal Ecstasy—and why does it matter? This might be one of the most insane episodes we’ve ever recorded, and we had to bring it back because the story is too wild, too relevant, and too packed with real lessons in biohacking, brain optimization, and supplement hacking to miss.


Host Dave Asprey sits down with Shaahin Cheyene, the renegade teenage entrepreneur who built a billion-dollar supplement empire before he could legally drink. As the creator of Herbal Ecstasy, Shaahin hacked natural compounds into high-performance nootropics that boosted energy, neuroplasticity, and metabolism—long before biohacking was a movement. He faced seven federal investigations, never spent a day in jail, and went on to pioneer the vaporizer industry and dominate Amazon with advanced supplement marketing.


This episode explores how Shaahin reverse-engineered functional medicine principles, used ancient plant medicine to upgrade human performance, and scaled a controversial brand using raw hustle and hacking tactics. You’ll hear how Herbal Ecstasy worked, why it was banned, and what it teaches us about supplements, mitochondrial function, dopamine regulation, and the dark politics behind wellness innovation.


You’ll learn:

• Why Herbal Ecstasy became a billion-dollar underground supplement

• How Shaahin used nootropics and adaptogens to hack energy, focus, and neuroplasticity

• What his clash with the FDA reveals about supplement regulation and functional medicine

• How dopamine, mitochondria, and metabolism drive human performance

• The difference between hacking systems vs conforming to broken ones

• How storytelling, podcasting, and controversial supplements build legacy brands


Whether you’re optimizing your sleep, hacking your brain, experimenting with ketosis or fasting, or upgrading your stack with supplements that actually work—this channel delivers strategies, cautionary tales, and insight you won’t find anywhere else. lt is essential listening for anyone serious about biohacking, brain optimization, supplements, mitochondria, metabolism, functional medicine, nootropics, longevity, dopamine, cold therapy, sleep optimization, emotional regulation, neuroplasticity, fasting, podcasting, RFK-era health freedom, ketosis, entrepreneurship, and building influence smarter not harder—with or without Danger Coffee.


Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting-edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living.


Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing.


Thank you to our sponsors!


Resources:

• Shaahin’s Website: https://www.shaahincheyenne.com/

• Dave Asprey’s Website: https://daveasprey.com

• Danger Coffee: https://dangercoffee.com/DAVE15

• Dave Asprey’s BEYOND Conference: https://beyondconference.com

• Dave Asprey’s New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated

• Upgrade Collective: https://www.ourupgradecollective.com

• Upgrade Labs: https://upgradelabs.com

• 40 Years of Zen: https://40yearsofzen.com


Timestamps:

0:00 — Trailer

0:45 — Intro and guest setup

4:39 — Escaping Iran and early hustle

8:26 — Birth of Herbal Ecstasy

14:21 — Explosive growth and legal heat

25:06 — Lessons on money and business

31:17 — Inventing the digital vaporizer

40:03 — Hacking success on Amazon

41:59 — Nootropics and the Limitless pill

46:38 — Martial arts and mental resilience

55:44 — Podcasting, media, and influence

1:07:09 — Where to find Shaahin and closing thoughts

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(1387)

#44: Salt and self-experimentation with Greg Pomerantz

#44: Salt and self-experimentation with Greg Pomerantz

For Greg Pomerantz everything is a science experiment. He takes citizen science to a personal level by biohacking his blood pressure and detailing his data. He blogged about his self-experiment research on salt clarifying some concerns he had about salt’s effect on the body. He determined what his salt type is, either one is salt sensitive, or one that isn’t affected much by increases in salt. He discusses how to do that in today’s podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Juni 201337min

#43: Kelly Starrett, Mobility and Performance

#43: Kelly Starrett, Mobility and Performance

Coach Kelly Starrett received his Doctor of Physical Therapy in 2007 from Samuel Merritt College in Oakland, California. He currently runs his own physical therapy practice at San Francisco CrossFit—one of the first 50 CrossFit affiliates—and focuses on performance-based Orthopedic Sports Medicine with an emphasis on returning athletes to elite level sport and performance. His clients see exceptional results from his progressive blend of manual physical therapy and strength training. Since 2009, Kelly has been traveling the country teaching his "Movement, Mobility & Maintenance Course" in an effort to spread his message that good mobility and proper movement are the keys to good performance and that all humans should be able to perform this basic maintenance on themselves. Kelly's clients have included Olympic gold-medalists, Tour de France cyclists, world-class extreme skiers and X-Games medalists, dancers with Smuin, San Francisco, and Sacramento Ballet Companies, military personnel, and competitive age-division athletes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Maj 201350min

#42: Alderspring's Glenn Elzinga, Grass-Fed Beef and a Bulletproof Protein

#42: Alderspring's Glenn Elzinga, Grass-Fed Beef and a Bulletproof Protein

With training in forestry and forest ecology, Glenn Elzinga began his forestry career in Maine. In the mid 1980s, he moved to Salmon, Idaho where he worked as District Forester for the Salmon BLM for over a decade. As his family began to grow, he realized he wanted a better way to raise kids than leaving them for work all day. So began his current career in ranching. After ranching for 17 years, Glenn's cattle herd has grown from 7 head to over 600. He keeps his hand in forestry by working with his wife, Caryl, on consulting projects and by horse-logging occasionally with his two Belgian mares, Pet and Pat. He hopes to train his new draft Suffolk geldings, Red and Snap, to log as well. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Maj 201350min

#41: Jason Nunnelley, Self Tracking

#41: Jason Nunnelley, Self Tracking

Jason Nunnelley’s work is focused on application and systems development. After his first company sold in 2000, he spent his time helping small business capitalize on Internet technologies. He is presently dedicated to dosIQ, Inc., a Wellness Journal and set of apps designed to make self-tracking and health monitoring simple for anyone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Apr 201358min

#40: Dan John, Brains & Brawn

#40: Dan John, Brains & Brawn

Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. Dan spends his work life blending weekly workshops and lectures with full-time writing, and is also an online religious studies instructor for Columbia College of Missouri. As a Fulbright Scholar, he toured the Middle East exploring the foundations of religious education systems. His books, on weightlifting, include Intervention, Never Let Go, Mass Made Simple and Easy Strength, written with Pavel Tsatsouline as well as From Dad, To Grad. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Mars 201358min

#39: Hormone Alchemy (+ Why Hard Data is HOT)... How to Amplify the Positive Neuro-hormonal Dashboard with Dr. Sara Gottfried MD

#39: Hormone Alchemy (+ Why Hard Data is HOT)... How to Amplify the Positive Neuro-hormonal Dashboard with Dr. Sara Gottfried MD

Dr. Sara Gottfried is a Harvard doc, biohacker, and yoga-powered champion of your health, happiness and hormonal equilibrium. She’s also seen 20,000 patients in the past 20 years and applied her training as a MIT bioengineer to how women and men can leverage the upstream and downstream mediators to create natural hormone balance with next gen medicine, and wrote a book about it, called The Hormone Cure: Reclaim Balance, Sleep, Sex Drive, and Vitality Naturally with The Gottfried Protocol (Simon & Schuster, 3/12/13) She biohacked her own happy hormones and happy brain chemicals as a 30-something stress case battling McMedicine, PMS, and low sex drive. She was offered Prozac and a birth control pill for her misery by her primary care physician, and that was a defining moment that allowed her to step from her darkest hour into the grace of biohacking bliss. The main culprit: CORTISOL. It took her 4 weeks to get her crazy-high cortisol down to the Goldilocks position of not too high and not too low, and she applied that learning and refined her protocol on her next 10,000 patients over the next 10 years. Results were staggering: Dr. Sara could neutralize cortisol, what she calls the “bad-boyfriend” hormone in 1 minute. She reversed insulin resistance in 48 hours. She got estrogen back into it’s rightful place, and thyroid, inside of 2 weeks. She believes knowledge is power, science is sexy... and, oh yes, actionable needle-moving solutions are hot. Listen in for our dialogue about cutting-edge science, and crazy-lovin’ solutions -- for men and women. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Mars 20131h 4min

#38: Mark Divine, Bulletproof Warrior and SEALFIT's founder

#38: Mark Divine, Bulletproof Warrior and SEALFIT's founder

Mark Divine is from upstate New York and did his formal undergraduate education at Colgate University. His years at Colgate University were focused on the athletic endeavors of competitive swimming, rowing and triathlon racing. Mark pursued a Ph.D. in Leadership at the University of San Diego and served as an Adjunct Professor of Leadership in their undergraduate school. The Doctorate was interrupted by a one-year recall to active duty for Operation Iraqi Freedom. The recall took him to Baghdad in 2004 with SEAL Team One to conduct a special project studying the future role of the USMC in the Special Operations Command. Upon his return home he left USD to focus on developing SEALFIT and put his Unbeatable Mind training philosophy to work on a new generation of Special Ops candidates. You will learn all about this amazing program and more in this exclusive interview! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Mars 201355min

Bulletproof Exec 37 w The Caltons.mp3

Bulletproof Exec 37 w The Caltons.mp3

The Caltons are among the world's leading experts on the topics of weight management, lifestyle medicine and micronutrient deficiency. Their high success rate working with adults and children to achieve sustainable weight loss and reverse health and disease conditions has made their consultancy highly sought after by celebrities, athletes and top corporate executives around the world. It is their belief that becoming micronutrient sufficient is the first step towards preventing and reversing many of today's most prevalent health conditions and diseases. In today's podcast, they discuss their new book, Rich Food, Poor Food, and go into a step-by-step guide of how to shop for food, make good choices, and discuss top micro-nutrient deficiencies.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Feb 201348min

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