574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media-first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide via their sister agency, The Content CliQ, to help plan, create, and execute so founders can easily harness the fastest-growing social media platform in the world. She’s also the instructor of a new Foundr course on creating a content marketing engine.    Listen to Nathan and Talia discuss: The TikTok algorithm’s AI foundation  Starting your strategy by consuming Proactive vs reactive content  The importance of using the native editor  Quality over quantity for content  Using AI for hooks and captions  Feeding ChatGPT for better outputs What tools her agency uses  Principles of a viral product video on TikTok ChatGPT email hacks  And more TikTok and AI strategies… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

1 Dec 202339min

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST Oral Care, which sells double-digit millions on Amazon, has 30,000 ambassadors, and 800,000 members to their subscription program. Burst is currently stocked in 2,000 Walmarts and is launching in CVS this year. Listen to Nathan and Brittany discuss: How Brittany teamed up with her co-founder Hamish  Why their ambassador program is an R&D and acquisition channel  Launching their business at a dental convention  The ins and outs of building an authentic ambassador program How do you define the success of an ambassador  The difference between brand and financial results  Low-cost tools to get an ambassador program up and running Why AI is turning A players into A+ players What AI tools BURST is using And much more ambassador advice…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

24 Nov 202337min

Michael Fenech is ready to give back. After decades of building ecommerce businesses and getting mentorship from top executives, he’s passing on his wisdom to people like you. Fenech is an Australian entrepreneur, writer, startup advisor, and ecommerce expert. Fenech is the co-founder of SKUdrop, and VoiceByte, and an official member of the Fast Company executive board and Entrepreneur.com, where he writes about ecommerce and tech startups and shares his insights and experience for entrepreneurial success. Listen to Nathan and Michael discuss:  How SKUdrop helps founders save on supply chain costs  Improving bullet points and product descriptions with AI Using ChatGPT to turn negative reviews into positive reviews  Using the Merlin extension to create formulas for efficient spreadsheets Generative AI tools to edit, improve, and describe product images  Why you need to be inquisitive as an entrepreneur Using AI to start an ecomm business from scratch What AI will not replace in business The danger of launching a product based on taste  Why ecomm is like going through the gates of hell  And much more ecomm advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

17 Nov 202334min

Sourcing specialist Kian Golzari returns to the podcast to share how to use AI tools when sourcing and developing products. Golzari has sourced over 3,000 products, and his global clients include the NBA, Olympics, Bed, Bath & Beyond, Tesco, Argos, and Aldi. He’s also an instructor on our foundr+ platform, teaching courses on product sourcing and product development.  Listen to Nathan and Kian discuss: The difference between innovating and imitating products  Sourcing products for the NBA, Steph Curry, and Neymar Jr.  How to use AI to scrape and summarize product reviews and pain points The necessary human element of product sourcing How to verify the top factories on Alibaba How not to get overwhelmed with the amount of AI tools Why relationships will always matter When to use and not use chatbots Why the Canton Fair is Disneyland for Kian And much more product sourcing advice... *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Nov 202338min

Why start from scratch when you replicate what’s already working? Tony Matusiak is the founder of Velocity, an AI ecommerce savant with over a million followers on social media. Since dropping out of college in 2019, he’s built nearly a dozen ecommerce brands selling everything from TikTok lighting to eco-friendly straws. He’s also developed a method for using AI to quickly adapt, launch, and scale ecommerce businesses using AI.  Listen to Nathan and Tony discuss:  Dropping out of school to pursue entrepreneurship Building his first ecommerce business How to spot trends using AI tools  His adoption method with TiKTok creators  How to use short-form video to grow your business  Replicating and combining ideas that have already worked  Validating and researching products through TikTok  How to start a business using AI  Why AI won’t replace creativity And much more ecommerce advice…  *This interview was part of the Foundr Ecomm-AI Summit from October 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

3 Nov 202341min

Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the founder of Australia’s fastest-growing digital marketing agency, King Kong, and a featured Shark on Australia’s Shark Tank. In 10 years, King Kong has generated over $7.8 Billion in sales for its clients in 136 different countries.  Listen to Nathan and Sabri discuss: How his humble upbringing gave him the entrepreneur bug The number one problem that all businesses face Why all marketing starts with storytelling Why content marketing is like cold calling  Why founder-led content is fundamental  What’s working in paid advertising for ecommerce  King Kong’s most successful ads Interruption based marketing The power of native content video  AI tools and the future of AI And much more ecommerce marketing advice...  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

27 Okt 20231h

The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combined Instagram following of 72.1 million and 228.7 million on TikTok (and counting). They recently launched their own venture and cross-platform company, D’Amelio Brands, with their first brand launch, D’Amelio Footwear, debuting in May with plans to launch a skincare line ZitsAllright soon.  Listen to Nathan and the D’Amelios discuss: Charli and Dixie’s rise to fame through TikTok  Why their family was primed for success on the platform The virality of being authentic   How to build a community on TikTok Being family and business partners Partnering with the right brands  Building their product business  What's next for the family And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

20 Okt 202350min

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their stories, solutions, and how you can learn to build your business better.  In this episode, we’re focusing on the challenge of finding the right business partners– everything from co-founders to influences–featuring:  Jean Oelwang, founding CEO and President of Virgin Unite and author of Partnering: Forge the Deep Connections That Make Great Things Happen. Emma Grede, co-founder of SKIMS, Good American, and Safely.  Nik Mirkovic and Alex Tomic, co-founders of Hismile.  David Lester, co-founder of OLIPOP.  Raina Penchansky, co-founder and CEO of Digital Brand Architects and co-founder of Dear Media Erin Deering, founder of Triangl swimwear.  Jess Hatzis, co-founder of frank body. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Okt 202345min