148: Vaughn English – How to Build Out a Sales Team

148: Vaughn English – How to Build Out a Sales Team

Guest: Vaughn English

Guest Bio:

Vaughn English is a growth-focused sales leader with over 10 years of experience driving revenue across industries including digital marketing, 3D visualization, tourism, and insurance. He has a proven track record of building high-performing outreach strategies, leading cross-functional teams, and closing complex B2B deals. Vaughn specializes in leveraging CRM platforms, marketing automation, and creative campaigns to engage prospects and accelerate the sales cycle. From launching national tourism campaigns to scaling 3D content solutions for enterprise clients, he brings a consultative approach that aligns client goals with actionable solutions. Vaughn thrives at the intersection of strategy, creativity, and execution, consistently turning opportunities into lasting partnerships.

Key Points:

Background and Path to Sales

Started in theater; transitioned to sales due to communication skills and confidence. First job: selling DirecTV inside Costco, a challenging experience that taught resilience. Gradually moved into more prestigious roles, now at Fracture.

Role at Fracture

Tasked with building the B2B infrastructure from scratch, including identifying the ideal customer profile (ICP), creating case studies, lookbooks, product menus, and developing marketing and outreach processes.

Finding the Ideal Customer Profile (ICP)

Initially targeted hospitality, but realized sales cycles are very long. Exploring design firms and higher education as more promising ICPs. Higher ed (e.g., Boston College) often needs ongoing art installations, recognition plaques, etc., making them strong repeat buyers.

CRM and Sales Technology

Strong proponent of using CRMs despite challenges. Believes CRMs are essential for organizing contacts and outreach, launching automated email campaigns, and tracking sales activity.

Sales Outreach Strategy

Focuses heavily on cold email campaigns. Personalized and well-researched. Uses intent data (from sources like ZoomInfo, Bombora) to identify companies showing buying signals. Example: campaign to Ben & Jerry's using their "Flavor Graveyard" as a custom subject line. Warm leads via email before calling; cautious about cold calling personal cell phones (though interviewer disagrees).

Team Dynamics and Management Style

Small team (essentially 2 people); the other focuses on account management. Balances trust with light micromanagement, uses CRM visibility (e.g., BCCs, task tracking) to monitor activity, steps in when new leads aren't followed up quickly enough. Believes in hiring people he can trust to reduce the need for hovering.

Challenges and Learnings

Struggles with ensuring consistent follow-up on new leads while handling large ongoing projects. Building out processes and infrastructure in real-time while scaling the B2B arm. Emphasizes that real ICP identification comes through direct conversations and testing.



Guest Links:

vaughn.english@fractureme.com

Connect on LinkedIn

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time.

Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.

Avsnitt(152)

088: Sandra Long – LinkedIn for Personal Branding

088: Sandra Long – LinkedIn for Personal Branding

Guest: Sandra Long Guest Bio: Sandra Long is a leading global independent LinkedIn consultant, instructor, and speaker. She is the author of the international best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Sandra is considered a pioneer for women in B2B sales. She enjoyed a long first career in field sales including Area Sales Representative, Field Sales Manager, National Account Manager, and VP of Sales. Now in her second career, Sandra is the President of Post Road Consulting LLC. The company's clients include sales teams, companies, executives, HR teams, universities, and associations. Sandra is a professional member of the National Speakers Association and a board member of the New England chapter. Guest Links: Book A Strategy for Your Business "Discovery" Call https://calendly.com/sandra-long/strategy-for-your-business-discovery About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

15 Apr 202430min

087: Gosia FitzGerald - OnePageCRM

087: Gosia FitzGerald - OnePageCRM

Guest: Gosia FitzGerald Guest Bio: Gosia FitzGerald is the co-founder of OnePageCRM, an action-oriented CRM tailored for small businesses. Thanks for its innovative approach, which seamlessly combines simplicity and productivity OnePageCRM has garnered recognition, including being featured by Forbes as a 'Simple CRM packed with features.' Gosia brings over 15 years of entrepreneurial experience and her passion of 'Getting Things Done' drives her commitment to optimizing workflows and achieving tangible results. Guest Links: https://bit.ly/salesquest-op About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

8 Apr 202440min

086: Ivana Taylor – Making AI… Lifelike

086: Ivana Taylor – Making AI… Lifelike

Guest: Ivana Taylor Guest Bio: Ivana Taylor, the publisher of DIYMarketers.com, where she helps entrepreneurs simplify marketing and get marketing done on less than $17 a day. With her knack for simplifying complex strategies into affordable, actionable steps, Ivana's insights have guided millions. Featured on MSNBC and AMEX OPENForum, she's here on the podcast to show you how to streamline your sales and marketing with AI. So, if AI has you baffled, prepare for clarity. Guest Links: Take the Super Power Quiz at https://diymarketers.com LinkedIn: https://www.linkedin.com/in/ivanastaylor Twitter: https://twitter.com/DIYMarketers Email: ivana@diymarketers.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

1 Apr 202433min

085: Jason Kramer - The Playbook for Lead Nurturing & Technology

085: Jason Kramer - The Playbook for Lead Nurturing & Technology

Guest: Jason Kramer Guest Bio: Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. Guest Links: For any of the resources mentioned in this podcast and to connect with Jason, listeners can visit the following link: https://cultivize.com/salesology About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

25 Mars 202433min

084: Ryan Staley – Leveraging AI for Sales

084: Ryan Staley – Leveraging AI for Sales

Guest: Ryan Staley Guest Bio: Ryan Staley is the Founder and CEO of Whale Boss where he helps Technology Founders grow from $1M-$30M through the principles he used to achieve the same results personally. Ryan Has taught over 800 CROs, VPs, or Leaders his proprietary Enterprise Sales frameworks for startups and companies like Google, Amazon Web Services, Stripe, Salesforce, Uber, etc. Guest Links: 140 C-Level AI Cheat Codes About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

18 Mars 202429min

083: Andrea Waltz – When They Say No

083: Andrea Waltz – When They Say No

Guest: Andrea Waltz Guest Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, "no" to achieve their goals and dreams. Andrea is considered a top sales influencer online, featured on lists curated by Hubspot, Salesforce.com, Live Hive and many others. The book, Go for No! reached #1 on Amazon's "Sales & Selling" list in 2010, and has remained in the top 50 Sales books for the last 13 years, having now sold over 500,000 copies. The "Go for No" strategy has been featured in online and offline magazines and journals including Success Magazine, Inc., Forbes, and many others. Today, "go for no" is a well-known methodology in the world of sales and widely recognized as the singular best program that deals with rejection in business. Her latest book with co-author Richard Fenton called, "When They Say No" was released in 2023. Guest Links: When They Say No www.Goforno.com/Quiz About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

11 Mars 202435min

082: Chet Lovegren – The Sales Doctor Rx

082: Chet Lovegren – The Sales Doctor Rx

Guest: Chet Lovegren Guest Bio: With over 11 years of sales and sales leadership experience, Chet Lovegren started The Sales Doctor in 2020 as a way of providing a 'prescriptive' approach to revenue problems and struggling go-to-market strategies. Chet has helped build out sales processes and teams that led to companies successfully raising over $100M in VC Funds, Chet follows a 'prescriptive' approach to solving revenue problems and provides go-to-market professionals with the right dose of practical and tactical info needed to stop the revenue bleed from archaic practices and methods. Guest Links: Sales Doctor Rx Newsletter: www.thesalesdocrx.com/newsletter About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

4 Mars 202438min

081: Randy Crane – The Fearless Marketer

081: Randy Crane – The Fearless Marketer

Guest: Randy Crane Guest Bio: Randy Crane, affectionally known as The Fearless Marketer, is a nationally acclaimed sales and marketing expert with over 40 years of experience with many global brands and startups. He is passionate about leadership and emotional marketing strategies that deliver Real Value to customers and impact businesses. Randy is a mentor, a visionary, and a true master of his craft, inspiring others to reach for greatness and achieve their dreams. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

19 Feb 202435min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
svd-ledarredaktionen
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-kort-lang-analyspodden-fran-di
avanzapodden
affarsvarlden
24fragor
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
bathina-en-podcast
borsmorgon
rss-en-rik-historia
tabberaset