Ali Mejia: Cofounder of Eberjey
Second Life28 Juli

Ali Mejia: Cofounder of Eberjey

Ali Mejia is the visionary and cofounder of elevated sleepwear brand Eberjey. Although she’d always had a soft spot for pajamas (getting ready for bed was a self-care ritual in her home growing up), Mejia began her career on Wall Street. After graduating from Princeton, she followed many of her peers to New York City and got a job as a financial analyst. When her bank unexpectedly closed, she was laid off and left to confront the nagging feeling that she should be exploring her creativity. She used her severance package to fund a trip to Florence, Italy, and being immersed in the arts and culture inspired her to make a change in her career. Upon returning home, she took one more short-lived finance job and then landed a fashion internship at Cynthia Rowley that energized her. She moved back home to Miami and took a direct marketing job to pay the bills while quietly working with a local patternmaker and learning how to design sleepwear. Once she had designed a few prototypes, she told her coworker at the direct marketing company about her business idea. This coworker, Mariela Rovito, became Mejia’s cofounder in Eberjey. In 1996, they left their day jobs, put $10,000 each into this new venture, and set off on a brand-building journey with no business plan. Today, almost three decades later, Eberjey remains a leading international sleepwear brand with five brick-and-mortar shops and products sold in over 500 retailers, from Neiman Marcus to Nordstrom.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

If you've given or received a gift in the last six years, you've probably heard of Sugarfina, the luxury candy brand made for grown-ups. The champagne gummy bears and other adult-friendly candies wouldn't exist had it not been for Rosie O'Niell and a particularly good date she went on to see Willy Wonka and the Chocolate Factory with her now business partner and fiancé, Josh Resnick. Prior to starting her own whimsical venture, O'Niell was working in brand management at Mattel for Barbie. "When I did eventually step away and start Sugarfina, it's like I knew how to do it and I didn't even realize I knew how to do it," she tells Hillary Kerr on episode 30 of Second Life.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Okt 201852min

Emma Grede: Good American Co-Founder and CEO

Emma Grede: Good American Co-Founder and CEO

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the first time Grede struck out on her own. She'd long been making a name for herself in the fashion and entertainment industries on the business side of things and had already checked starting a company off her list. "I am a person who can sell anything, and I think I just had that naturally," she tells Hillary Kerr on episode 29 of Second Life. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Sep 201851min

Norah Weinstein and Kelly Sawyer Patricof: Baby2Baby Co-Presidents

Norah Weinstein and Kelly Sawyer Patricof: Baby2Baby Co-Presidents

Kelly Sawyer Patricof and Norah Weinstein, co-presidents of the nonprofit Baby2Baby, met on a blind date. Well, a double blind date with their husbands, orchestrated by Patricof's father-in-law. Since then, Patricof and Weinstein married their passion for helping others with their unique backgrounds in fashion and law to head up operations at Baby2Baby—an organization that started with just three women collecting donations for local families in need that has since blossomed into a wildly successful nonprofit backed by some of the coolest moms in Hollywood. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Sep 201842min

Ellen Bennett: Hedley & Bennett Founder and CEO

Ellen Bennett: Hedley & Bennett Founder and CEO

If anyone has mastered the art of the hustle, it's Ellen Bennett. The entrepreneurial powerhouse behind Hedley & Bennett, a Los Angeles–based chef wear and handcrafted apron company, started her own business at age 24 while working as a line cook at not one but two prestigious restaurants in L.A. "I was permanently running on adrenaline, and I loved it," she tells Hillary Kerr on episode 29 of Second Life. Now, she's outfitting top chefs around the world, including the likes of Martha Stewart, Jamie Oliver, Jon Shook, and Vinny Dotolo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Sep 201857min

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson is proof that when you're passionate about something, you can turn it into a thriving career—no matter what you studied in college or where you started out. “I learned on the job and I think it’s a very good way to start and build your career," she tells Hillary Kerr on episode 28 of Second Life. Find out how Henderson went from being a prop stylist to running a design blog and getting her own show on HGTV without any traditional design or business education.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Aug 201856min

Jaclyn Johnson: Create & Cultivate Founder and CEO

Jaclyn Johnson: Create & Cultivate Founder and CEO

When Jaclyn Johnson held the first Create & Cultivate conference in 2011 out of a desire to form a community of like-minded, creative women, she viewed it as a passion project, not a business. In fact, she still had a full-time gig running her own company at the time. "You have to have irons in the fire, and you've got to see what burns," she explains to Hillary Kerr on episode 27 of Second Life. That's how Johnson turned her side hustle into a thriving business that supports more women achieve their goals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Aug 201840min

Shani Darden: Celebrity Esthetician

Shani Darden: Celebrity Esthetician

Shani Darden is a name that rolls off the tongue of celebrities like Rosie Huntington-Whiteley, Jessica Alba, and Chrissy Teigen when they talk about their skincare. Now an expert esthetician with a client list that reads like a who's who of Hollywood, Darden wasn't always sure of her career path. In fact, she first moved to Los Angeles from her small town with dreams of becoming a model (and she has a Destiny's Child music video credit to prove it). "I just think it was one of those things where it took me so long to realize, like, oh, this is what I'm supposed to do," she tells Hillary Kerr on episode 26 of Second Life.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Aug 201834min

Aurora James: Brother Vellies Founder

Aurora James: Brother Vellies Founder

There was a time when Aurora James never thought she'd have a seat at the proverbial table. Now, after dipping her toes in multiple industries, she's at the helm of the sustainable fashion company Brother Vellies and is proof that if you have a goal, you can make it happen, even if that means finding a new way of getting there. "I always knew that I wanted to work in fashion. I just knew that fashion wasn't working for me in a way that I needed it to," she tells Hillary Kerr on episode 25 of Second Life.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Aug 201845min

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