414: Jonah Berger | How to Change Anyone's Mind

414: Jonah Berger | How to Change Anyone's Mind

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.

What We Discuss with Jonah Berger:
  • How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice.
  • Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option.
  • While pushing works well when we want to move furniture, we're better off identifying obstacles and removing them when we want to guide another person in a certain direction.
  • How effective advertising overcomes our anti-persuasion radar and gets us invested in the idea of buying products.
  • Why most anti-smoking campaigns have an effect opposite of their intentions, and how a Thai campaign cleverly adopted a tactic that actually worked.
  • And much more...

Full show notes and resources can be found here: jordanharbinger.com/414

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Avsnitt(1298)

1264: Joe Loya | Confessions of a Bank Robber Part One

1264: Joe Loya | Confessions of a Bank Robber Part One

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1263: Near Death Experiences | Skeptical Sunday

1263: Near Death Experiences | Skeptical Sunday

Are near-death experiences proof of an afterlife — or just the brain's final fireworks? Michael Regilio goes into the light to find out on Skeptical Sunday!Welcome to Skeptical Sunday, a special editi...

28 Dec 202547min

1262: A Weighty Matter of Mind Over Platter | Feedback Friday

1262: A Weighty Matter of Mind Over Platter | Feedback Friday

You're battling overeating and started therapy, but you're unsure if you're growing or just failing slowly with extra steps. Welcome to Feedback Friday!And in case you didn't already know it, Jordan H...

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1261: John Young | Decrypting the Quantum Quandaries of Q-Day

1261: John Young | Decrypting the Quantum Quandaries of Q-Day

Q-Day — when quantum computers crack all encryption — is coming. Quantum eMotion COO John Young breaks down the pros and cons of what's to come.Full show notes and resources can be found here: jordanh...

23 Dec 20251h 6min

1260: Vaping | Skeptical Sunday

1260: Vaping | Skeptical Sunday

Big Tobacco's playbook is back — just with better branding and candy flavors. Jessica Wynn clears the air about vaping here on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jo...

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1259: Mad Mother's Lies Sever Tenuous Family Ties | Feedback Friday

1259: Mad Mother's Lies Sever Tenuous Family Ties | Feedback Friday

Your mentally ill mom impersonated you, lied about your dad, and then vanished. Now you're alone and your sister's cut you off. Welcome to Feedback Friday!And in case you didn't already know it, Jorda...

19 Dec 20251h 12min

1258: Ryan Holiday | Wisdom Takes Work

1258: Ryan Holiday | Wisdom Takes Work

Wisdom isn't about what you know — it's what you actually do. Author Ryan Holiday breaks down why virtue requires action, not just good intentions. Full show notes and resources can be found here: jor...

16 Dec 20251h 16min

1257: Kratom | Skeptical Sunday

1257: Kratom | Skeptical Sunday

Kratom: Legal high or dangerous addiction? Nick Pell breaks down this gas station opioid alternative here on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Sho...

14 Dec 202546min

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