How the Branding Gets Made —A.U.M.™ LIVE for financial advisors

How the Branding Gets Made —A.U.M.™ LIVE for financial advisors

What does it really take to build a powerful brand? (Spoiler: It’s not just picking colors and fonts.) Join Kalli Fedusenko, Advisor Marketing and Josh Passler (FinArt) for a behind-the-scenes episode where they get real about the creative chaos, strategic choices, and late-night tweaks that go into building memorable brands for financial advisors.
➡️ Branding tools and workflows that actually get results
➡️ Common challenges—and how to tackle them
➡️ How client input and collaboration shapes the final product
➡️ A live brand audit if the creative mood strikes

✨ Brought to you by the Financial Planning Association (FPA).

Avsnitt(80)

Marketing Mistakes Advisors Make (And How to Avoid Them!) —A.U.M.™ LIVE

Marketing Mistakes Advisors Make (And How to Avoid Them!) —A.U.M.™ LIVE

Every advisor wants their marketing to stand out—but what if you’re making mistakes that are holding you back? In this FPA-sponsored A.U.M. - Ask Us Marketing™ episode, hosted by Kalli Collective, we’...

16 Dec 202423min

How Advisors Should Define Their Ideal Client —A.U.M.™ LIVE

How Advisors Should Define Their Ideal Client —A.U.M.™ LIVE

In this FPA-sponsored A.U.M. - Ask Us Marketing™ episode, hosted by advisor marketing firm Kalli Collective, we explore how financial advisors can define and attract their ideal client. Lori Thiel, CE...

9 Dec 202452min

Creating Atomic Content —A.U.M.™ LIVE

Creating Atomic Content —A.U.M.™ LIVE

In this FPA-sponsored episode of A.U.M. - Ask Us Marketing™, hosted by Kalli Collective, we’re excited to feature Matt Halloran from ProudMouth, discussing the innovative Atomic Content method. Matt b...

25 Nov 202433min

Become a Video #Finfluencer —A.U.M.™ LIVE

Become a Video #Finfluencer —A.U.M.™ LIVE

Do you want to amplify your voice as a financial advisor and become a trusted expert in your niche? In this FPA-sponsored episode of A.U.M. - Ask Us Marketing™, hosted by Kalli Collective, we’re joine...

18 Nov 202429min

Kitces on His 2024 Marketing Research Report —A.U.M.™ LIVE

Kitces on His 2024 Marketing Research Report —A.U.M.™ LIVE

In this FPA-sponsored episode of A.U.M. - Ask Us Marketing™, Michael Kitces, creator of the Nerd’s Eye View blog, joins us to unpack his latest 2024 marketing research. Hosted by advisor marketing fir...

4 Nov 202435min

Repurposing Your Podcast Content —A.U.M.™ LIVE

Repurposing Your Podcast Content —A.U.M.™ LIVE

In this FPA-sponsored A.U.M. - Ask Us Marketing™ episode, hosted by Kalli Collective, you’ll discover how to maximize the impact of your podcast content with Sarah Hopkinson, founder of CopyHop. Learn...

21 Okt 202422min

Event Essentials for Advisors —A.U.M.™ LIVE

Event Essentials for Advisors —A.U.M.™ LIVE

Hosting successful events can be a game-changer for financial advisors looking to connect with clients and prospects in a meaningful way. But what does it take to create an event that leaves a lasting...

30 Sep 202430min

Advisor Testimonial Regulations —A.U.M.™ LIVE

Advisor Testimonial Regulations —A.U.M.™ LIVE

Navigating the complexities of marketing regulations is a critical challenge for financial advisors, especially in light of the SEC’s updated marketing rules introduced in 2022. These new regulations ...

23 Sep 202429min

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