🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 Juli 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Episodes drop weekly.

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đŸ™ïž “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

đŸ™ïž “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

JP Morgan Chase’s new skyscraper just opened
 including 19 restaurants & custom scents.Scoreability is LinkedIn of high school athletes
 Because college sports is a for-profit growth industry.Walmart ...

13 Okt 202522min

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

Amazon was sued for fake deals on Prime Day
 it’s time to retire Prime Day.Where can Americans afford to live solo in 2025?... Introducing The Carrie Bradshaw Index.Restaurants are opening pizza shop ...

10 Okt 202522min

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

It’s the LAST DAY to Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessNFL players are pounding pickle juice to kill cram...

9 Okt 202521min

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

Gold reached a record $4,000/ounce
 but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?... The Window of Loyalty.Sharpie Markers figured ou...

8 Okt 202522min

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

Alex Cooper’s Call Her Daddy launched an ad agency
 It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers
 and fertility explains the trend.CBS News named Bari ...

7 Okt 202521min

đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

OpenAI’s Sora hit #1 in the app store with AI-only vids
 Artificial intelligence is going the way of Artificial Ingredients.The financial “trend du jour” is opening a joint bank account with your best...

6 Okt 202522min

🌼 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

🌼 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

The founder of Friend joins the pod for an interview
 And announces he’s making a Friend AI movie.Taco Bell and Salt & Straw resurrected the Choco Taco
 It’s a new playbook for collabs.Electric cars s...

3 Okt 202533min

đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

Swig started the Dirty Soda trend that’s taking over America
 and now it’s overtaking alcohol.David Beckham’s financials leaked
 He makes more $$$ today than as a star soccer player.McKinsey breeds mo...

2 Okt 202522min

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